Note
The current version of Creative Testing campaigns is a beta release. The features and documentation might change between now and the next release.
Creative Testing is a campaign type that tests and compares the performance of creative packs. Using a test campaign helps you to make more informed decisions for your user acquisition strategy.
| Topic | Description |
|---|---|
| Understand what Creative Testing campaigns are and how they inform a user acquisition strategy | |
| Configure Creative Testing campaigns using recommended best practices | |
| Understand the performance indicators and results of a test campaign | |
| Use the Unity Ads User Acquisition dashboard to start a Creative Testing campaign | |
| Review how to manage active Creative Testing campaigns in the User Acquistion Dashboard. |