Hybrid ROAS campaigns
Learn about Hybrid campaigns, review best practices, and set up Hybrid Return on Ad Spend (ROAS) campaigns in the User Acquisition dashboard.
Read time 1 minuteLast updated 2 months ago
Use hybrid ROAS campaigns when you want to target users who are more likely to make purchases in your app, watch ads in your app, or do both.
Topic | Description |
|---|---|
| Introduction to Hybrid ROAS campaigns | Understand what Hybrid ROAS campaigns are and how they function |
| Hybrid ROAS campaign best practices | Configure a Hybrid ROAS campaign according to the recommended best practices |
| Start a Hybrid ROAS campaign | Set up and launch a Hybrid ROAS campaign in the Unity Ads User Acquisition dashboard |