Hybrid ROAS campaigns

Use hybrid ROAS campaigns when you want to target users who are more likely to make purchases in your app, watch ads in your app, or do both.

TopicDescription
Introduction to Hybrid ROAS campaignsUnderstand what Hybrid ROAS campaigns are and how they function
Hybrid ROAS campaign best practicesConfigure a Hybrid ROAS campaign according to the recommended best practices
Start a Hybrid ROAS campaignSet up and launch a Hybrid ROAS campaign in the Unity Ads User Acquisition dashboard

Additional Resources