Bids
Unity Ads is a bidding platform. Read more to learn about what bids are and how they power your user acquisition campaign.
| Topic | Description |
|---|---|
| Introduction to Unity Ads User Acquisition bids | Understand what bids are and how to use them in an advertising campaign. |
| Install bids | Use Install (CPI) bids in campaigns optimized for installs. |
| Retention bids | Use Retention bids in campaigns optimized for users more likely to keep using your app. |
| ROAS targets | Use ROAS targets in campaigns optimized for users more likely to watch ads or spend money in your app. |