Unity Ads is a bidding platform. Read more to learn about what bids are and how they power your user acquisition campaign.
| Topic | Description |
|---|---|
| Understand what bids are and how to use them in an advertising campaign. | |
| Use Install (CPI) bids in campaigns optimized for installs. | |
| Use Retention bids in campaigns optimized for users more likely to keep using your app. | |
| Use ROAS targets in campaigns optimized for users more likely to watch ads or spend money in your app. |