Campaign targeting

Use Unity’s advanced targeting settings to fine-tune your user acquisition campaign.

TopicDescription
App targetingUse source app IDs to allow or block apps to bid on.
Source BiddingGranularly target and set bids for individual apps.
Device targetingRefine the devices your campaign targets and only bid for users that fit specified criteria.
App Category targetingTarget or block whole categories of the app store in your campaign
Regional targetingInclude or exlude specific states within targeted countries in your campaign.

Additional resources