Introduction to the Bulk Campaign Management tool

Learn about how to edit or create multiple campaigns at a time with Bulk Campaign Management.

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Last updated 2 months ago

Bulk campaign management is designed to save you time when working with large campaigns. It consists of three custom spreadsheets that allow you to manage the following in bulk:

Campaign setups
Country bids
Source bids

If your app has multiple campaigns and bids, use this feature to manage each campaign in its own set of spreadsheets. This feature is a codeless alternative to the Unity User Acquisition Management API, and is faster and more efficient than separately managing them with the Unity User Acquisition dashboard.

Note

You cannot use spreadsheets to create a new campaign that uses Automated Bidding, but you can export, import, and modify existing Automated Bidding campaigns by using bulk campaign management with spreadsheets. Automated Bidding campaigns support the Bids and Source Bids .xlsx exports.

Campaign management templates

Use the following spreadsheet templates to manage campaigns in bulk:

Spreadsheet name	File name	Use
Campaign Setups	`app_campaign_setups.xlsx`	Add new campaigns Edit targeting settings Edit schedules Add or edit attribution links Assign or unassign creative packs
Bids	`app_bids_spreadsheet.xlsx`	Add new countries as part of campaign targeting Manage country bids for multiple campaigns Remove countries
Source Bids	`app_bids_spreadsheet.xlsx`	Manage source bids for multiple campaigns

Refer to the Campaign management templates docs for more information.

Bid validation for Country Bids and Source Bids

The bulk campaign management tool supports bid values with up to three decimal points. During the import validation process, the tool considers the formatted value. For instance, if you import a spreadsheet with a formatted bid value of

.001

and a raw value of

.0009

, the tool uses and applies the formatted bid value.

Limitations

You can't currently use spreadsheets to bulk-edit campaign budgets or daily budgets.
You can't use spreadsheets to create a new campaign that uses Automated Bidding.

Documentation

Development

User Acquisition

Monetization

Industry

Documentation

Development

User Acquisition

Monetization

Industry

User Acquisition

Advertising Management API

Advertising Statistics API

User Acquisition

Introduction to the Bulk Campaign Management tool

Campaign management templates

Spreadsheet name

File name

Use

Bid validation for Country Bids and Source Bids

Limitations