Set Campaign and Daily budgets

Configure Campaign and Daily budgets in the Unity User Acquisition Dashboard.

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Last updated a month ago

Budgets control your advertising funds in the Unity User Acquisition Dashboard. Refer to the following instructions to set Daily and Campaign budgets to control how your campaigns spend your advertising funds.

Prerequisites

To enable Daily and Campaign budgets, ensure the following:

All Daily and Campaign budgets: Add funds to your Organization budget.
Country budgets and Multi-country group budgets: Select countries for your campaign in the Countries and bids section of the campaign setup.

Daily budgets

You can set a daily budget for all countries at once, set individual daily budgets for countries, set shared budgets across country groups, or set daily budgets as unlimited.

To set a daily budget for your campaign as a whole, do the following in the Budget > Daily Budget section of your campaign details:

Select Campaign-level daily budget to display the budget field.
In the budget field, enter the daily limit for your campaign.
Select Save to keep your changes.

To set individual daily budgets for each of the countries in your campaign, do the following in the Budget > Daily Budget section of your campaign details:

Select Country group daily budgets to open the Country group daily budgets menu.
Select Group unassigned countries > Individual single-country groups to add each country in your campaign as its own country group.
For each country, enter the Daily budget amount. The dashboard displays the sum of all country daily budgets in the Daily budget column header.
Select Save to keep your settings.

To set daily budgets by country group, do the following in the Budget > Daily Budget section of your campaign details:

Select Country group daily budgets to open the Country group daily budgets menu.
Add countries to groups using one of the following options:

Option	Steps	Use case
Add new group	Select Add new group to create an empty group with a default name. Select No country + to open the country selector. Select the countries to add, then select Apply. Enter a daily budget for the group.	Use for creating custom groupings of specific countries.
Group unassigned countries	Select Group unassigned countries to automatically assign all countries not yet in a group. Choose One group for all unassigned countries to combine them, or Individual single-country groups to create one group per country. Enter a daily budget for each group.	Use for quickly organizing remaining countries after manually creating some groups.
Import spreadsheet file	Select Import spreadsheet file to upload a formatted spreadsheet that configures groups in bulk.	Use when migrating existing per-country budget configurations or managing large country lists.

Repeat Step 2 until all targeted countries are assigned to a group. The Add new group and Group unassigned countries buttons are disabled when every country has been assigned.
To manage group budgets in bulk, use the following actions:

Action	Steps	Goal
Assign daily budget	Select checkboxes for multiple groups. Select Assign daily budget in the Bulk actions bar. Enter a budget amount and select Apply.	Assign the same daily budget to multiple groups at once.
Merge groups	Select checkboxes for multiple groups. Select Merge in the Bulk actions bar.	Combine multiple groups into one.
Delete groups	Select checkboxes for the groups you want to remove. Select Delete in the Bulk actions bar.	Remove unnecessary groups.

Verify each group's daily budget is correct. The dashboard shows the sum of all group budgets in the Daily budget column header.
Select Save in the top-right corner of the card.

View and edit country groups after the campaign is live

After you launch your campaign, you can view country-level spend data alongside each group's daily budget in the dashboard. To update your groups or budgets at any time, use the following options in the Country group daily budgets menu:

Edit: Modify group names, country assignments, or budget amounts.
Import: Replace your current configuration by uploading an updated spreadsheet.
Export: Download your current country group configuration as a spreadsheet.

Campaign budgets

To limit how much of your Organization budget a specific campaign can spend, set a Campaign budget in the Budget section of your Campaign settings by doing the following:

Select Add budget to display the budget fields.
Select Campaign budget > Total campaign budget to enter a budget amount. Alternatively, you can set the campaign budget as Unlimited.
Enter the Total campaign budget amount and select Save to keep your settings.

Documentation

Development

User Acquisition

Monetization

Industry

Documentation

Development

User Acquisition

Monetization

Industry

User Acquisition

Advertising Management API

Advertising Statistics API

User Acquisition

Set Campaign and Daily budgets

Prerequisites

Daily budgets

Option

Steps

Use case

Action

Steps

Goal

View and edit country groups after the campaign is live

Campaign budgets