User Acquisition bidding
Learn about bidding and configure Cost per Install (CPI) bids and Return on Ad Spend (ROAS) goals in the Unity Dashboard.
Read time 1 minuteLast updated 2 months ago
User Acquisition campaigns use place bids to show ads to users. Refer to the following articles to learn about how bidding works, the different kinds of User Acquisition bids, and how to configure bids in your campaign setup.