Return on Ad Spend bidding
Learn about how bidding works for Return on Ad Spend (ROAS) campaigns and set up ROAS goals in the Unity User Acquisition Dashboard.
Read time 1 minuteLast updated 2 months ago
Return on Ad Spend (ROAS) campaigns use ROAS goals to bid for users. Refer to the following articles for information about this bid type and instructions for how to configure and manage ROAS goals in the dashboard.