Manage ROAS goals

Manage your existing ROAS goals in the Unity User Acquisition Dashboard.

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Last updated 2 months ago

Return on Ad Spen (ROAS) goals are the bidding strategy for ROAS campaigns. Refer to this guide for instructions on how to edit and delete existing ROAS goals for your campaign.

Prerequisites

To edit ROAS goals, you must first add goals to your campaign.

Edit bids

Use these instructions to manually edit existing goals in your ROAS campaign:

In your campaign settings, go to the Countries and bids section.
Select Edit to make the goals editable.
Edit your goals individually or in bulk. Refer to the following tabs for instructions for each method.

To edit individual goal values, do the following:

Select the goal value to make the field editable.
Highlight the existing value and type your new value in the field.
When you are done editing your goals, select Save.

To edit multiple goals at the same time, do the following:

Select the checkbox next to all countries whose goals you want to edit.
Select Adjust Rate.
Use the dropdown to select your adjustment method. Choose from the following options:

Adjustment option	Description	Example
Increase by percentage	Increases all selected bids by the specified percentage	If the value is `25%` , a $4.00 bid becomes a $5.00 bid.
Decrease by percentage	Decreases all selected bids by the specified percentage	If the value is `25%` , a $4.00 bid becomes a $3.00 bid.
Increase by value	Increases all selected bids by the specified dollar value	If the value is `$1` , a $4.00 bid becomes a $5.00 bid.
Decrease by value	Decreases all selected bids by the specified dollar value	If the value is `$1` , a $4.00 bid becomes a $3.00 bid.
Change to value	Sets all selected bids to the specified dollar value	If the value is `$1.50` , a $4.00 bid becomes a $1.50 bid.

Enter your adjustment value in the field next to the dropdown, and select Apply to make your changes.
Select Save to keep your changes.

Delete goals

Do the following to delete an existing goal in your ROAS campaign:

In your campaign settings, go to the Countries and bids section.
Select Edit.
Select the checkbox next to each country whose goal you want to remove from your campaign. You can also type a country in the search box to find specific countries.
Select Delete to remove the chosen goals from your campaign.
Select Save to keep your changes.

Documentation

Development

User Acquisition

Monetization

Industry

Documentation

Development

User Acquisition

Monetization

Industry

User Acquisition

Advertising Management API

Advertising Statistics API

User Acquisition

Manage ROAS goals

Prerequisites

Edit bids

Adjustment option

Description

Example

Delete goals