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User Acquisition

Manage ROAS goals

Manage your existing ROAS goals in the Unity User Acquisition Dashboard.
Read time 1 minuteLast updated 9 hours ago
Return on Ad Spen (ROAS) goals are the bidding strategy for ROAS campaigns. Refer to this guide for instructions on how to edit and delete existing ROAS goals for your campaign.

Prerequisites

To edit ROAS goals, you must first add goals to your campaign.

Edit bids

Use these instructions to manually edit existing goals in your ROAS campaign:
  1. In your campaign settings, go to the Countries and bids section.
  2. Select Edit to make the goals editable.
  3. Edit your goals individually or in bulk. Refer to the following tabs for instructions for each method.
To edit individual goal values, do the following:
  1. Select the goal value to make the field editable.
  2. Highlight the existing value and type your new value in the field.
  3. When you are done editing your goals, select Save.

Delete goals

Do the following to delete an existing goal in your ROAS campaign:
  1. In your campaign settings, go to the Countries and bids section.
  2. Select Edit.
  3. Select the checkbox next to each country whose goal you want to remove from your campaign. You can also type a country in the search box to find specific countries.
  4. Select Delete to remove the chosen goals from your campaign.
  5. Select Save to keep your changes.