Documentation

User Acquisition

Set up ROAS goals

Configure bids for your Return on Ad Spend (ROAS) campaigns in the Unity User Acquisition Dashboard.
Read time 1 minuteLast updated 9 hours ago

Use these instructions to set up Return on Ad Spend (ROAS) goals for your ROAS campaign.

Prerequisites

To enable ROAS goals for your ROAS campaign, ensure that you have funds in your Organization budget

Set up ROAS goals in the dashboard

To set up ROAS goals for your campaign, follow these instructions:
  1. In your campaign settings, go to the Countries & Bids section and select Add countries.
  2. In the country menu, select the arrow next to each region to view the available countries.
  • You can also type a country in the search box to find specific countries.
  • Selecting the checkbox next to a region selects every country in that region.
  1. Select the checkbox next to all countries you want to target in your campaign and select Apply.
  2. For each country you added to your campaign, enter a ROAS goal value.
  3. Select Save to keep your goal settings.