Introduction to User Acquisition budgets
Learn about the different kinds of User Acquisition budgets and how they control your advertising funds.
Read time 3 minutesLast updated 13 hours ago
Budgets control your advertising funds in the Unity User Acquisition Dashboard. There are three types of budgets: This information explains how budget settings dictate how much of your advertising funds your campaigns can consume.
Important
Campaign budget limits are estimates. Because actual spend depends on many factors including campaign performance, Unity doesn't guarantee that you will be invoiced according to the budget limit amount.
Organization budget
The overall marketing budget your organization has available to spend with Unity's ad platform is called an Organization budget. If the organization budget reaches zero, all activity with the organization's ad campaigns will pause until there's an available organization budget to spend from. Your active ad campaigns consume your organization budget. To limit how much of your organization budget an individual campaign can spend, you can set two kinds of campaign-level budgets:- Campaign budget: The overall budget for an individual campaign
- Daily budget: The target spending for a single day in an individual campaign
Budget available
You can view the balance of your organization budget on the Billing page of the User Acquisition Dashboard. The Total budget available tile at the top of the page shows your Organization budget balance.Note
If you have set up post payments with a client partner, the Budget remaining section will display Credit limit instead of a balance amount. Refer to the Billing documentation for more information about post payments.
Campaign budget
Campaign budgets determine how much of your organization budget can be consumed by an individual campaign. Campaign budgets are optional. If you don't set a campaign budget, your campaign will spend an unlimited amount of your overall organization budget.Daily budget
Use Daily budgets to set a target for how much of the campaign budget you want the campaign to spend each day. Think of the daily budget as an average daily spend of your campaign budget. The Unity User Acquisition system will use the target budget to throttle your campaign as you reach the limit. However, successful campaigns with low budgets might occasionally overspend the daily budget. Daily budgets reset at midnight, UTC. When you set a daily budget, you can set one daily limit that applies to all countries or individual limits for each country. When you set a daily budget, you can choose between a campaign-level budget or country-level budgets. Country budgets can be grouped or individual:- Campaign-level daily budget: A single daily limit that applies across all countries
- Country-level daily budgets:
- Per-country daily budget: Individual daily limits for each targeted country
- Multi-country daily budgets: A shared daily budget pooled across a group of countries, with Unity's algorithm automatically distributing spend within the group based on performance.
Multi-country daily budgets
Multi-country daily budgets allow you to share a campaign's daily spending limit across multiple grouped budgets. Each budget group can contain multiple countries. You define groups of countries and set one shared budget per group. Unity's optimization system then distributes spend across the countries in each group in real time, prioritizing where bids win and conversions happen.Tip
Multi-country budgets work simultaneously with per-country daily budgets in the same campaign.
Daily Cap status
The Daily Cap is a set of campaign statuses that notify you when a live campaign has already spent its daily budget. Campaigns with the Daily Capped and Geo Capped statuses aren't currently spending, even though they're set as live. The following table details the Daily Cap statuses and their corresponding daily budgets:Status | Daily budget | Description |
|---|---|---|
| Daily Capped | All countries | The campaign is live but is unable to deliver ads because it has met its daily budget. |
| Geo Capped | Per country | The campaign is live but is unable to deliver ads (or is partially delivering ads) because one or more country has met its daily budget. |