Introduction to ROAS goals
Understand how bidding works for Return on Ad Spend campaigns.
Read time 1 minuteLast updated 2 months ago
A return on ad spend (ROAS) campaign goal targets users who are predicted to generate revenue through in-app purchases or by watching ads. This type of campaign strategy uses dynamic bids to acquire users at the best price. A ROAS campaign goal includes two optimization types: in-app purchases (IAP) and ad revenue. Whether you specify an ad revenue or in-app purchase optimization type, revenue-based campaigns can help you to achieve your return on ad spend (ROAS) campaign goals. Another way to describe this campaign strategy is the revenue a player generates in their first seven days playing your game, divided by the cost to acquire that player. For instructions on how to set your ROAS targets, refer to the ROAS documentation for your optimized campaign goal.