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Return on Ad Spend campaigns

Learn about Return on Ad Spend (ROAS) campaigns, review best practices, and create a ROAS campaign in the User Acquisition Dashboard.
Read time 1 minuteLast updated 11 hours ago
A Return on Ad Spend (ROAS) campaign goal targets users predicted to generate revenue through in-app purchases, ad revenue, or a combination of both. Refer to the following documentation to learn about this campaign goal, its best practices, and how to create a ROAS campaign in the dashboard:
Introduction to ROAS campaignsLearn about ROAS goals, optimization types and windows, post-install event data requirements, and the campaign Learning phase.
ROAS campaign best practicesReview the recommended best practices for ROAS campaigns with Unity User Acquisition.
Create a ROAS campaignCreate a ROAS campaign in the Unity User Acquisition Dashboard.