Return on Ad Spend campaigns
Learn about Return on Ad Spend (ROAS) campaigns, review best practices, and create a ROAS campaign in the User Acquisition Dashboard.
Read time 1 minuteLast updated 2 months ago
A Return on Ad Spend (ROAS) campaign goal targets users predicted to generate revenue through in-app purchases, ad revenue, or a combination of both. Refer to the following documentation to learn about this campaign goal, its best practices, and how to create a ROAS campaign in the dashboard: