Event optimization campaigns
Learn about Level Complete, Payer, and Retention CPE campaigns with Unity User Acquisition.
Read time 1 minuteLast updated a month ago
An Event optimization campaign, also known as a Cost per Event (CPE) campaign, targets acquiring users who take specific, meaningful actions after installing your app. This includes users more likely to reach specific milestones, make in-app purchases, and remain engaged with your app after installation. Refer to the following documentation to learn about this campaign goal, its best practices, and how to create an Event optimization campaign in the dashboard: