Event optimization campaign best practices
Review the recommended best practices for Event optimization campaigns with Unity User Acquisition.
Read time 2 minutesLast updated 9 hours ago
Event campaigns optimize for users predicted to engage with your app after installation. Refer to the following recommended best practices when you configure your Event Optimization campaign.
Level Complete and Payer campaign best practices
Before setting up your Level Complete Payer or campaign, review the following best practices to ensure you make the best choices for your campaign.Set a Daily budget that allows for exploration
When you Set the Daily budget for your campaign, choose a sum large enough to allow for healthy user exploration. The recommended best practice is to set a budget 10 to 20 times greater than your tCPE goal with a $500 per-day minimum. Using a larger daily budget allows your campaign to explore more users and more easily identify high-quality users.Send revenue data using an MMP
Send Ad Revenue and Purchase postbacks with your mobile measurement partner (MMP). Sending these post-install event postbacks enables your campaign to learn from lifetime-value (LTV) data. Unity's models use LTV data to identify users who are more likely to convert and lead to long-term profits in the future.Experiment with different events
Successful events on other ad networks might not translate to success with Unity Ads. Experiment with different Level Complete events to identify which work best on the Unity network. The recommended best practice is to experiment with events correlated with high-value users based on D7 post-install data.Compare multiple events
Set up multiple Level Complete campaigns to compare the performance of different SDK event names. By running multiple campaigns, you can identify which levels or milestones drive the best scale, return on investment (ROI), and retention. Choose events with at least a 5% to 10% difference in conversion rates when selecting which campaigns to compare.Retention cammpaign best practices
Before setting up your Retention campaign, review the following best practices to ensure you make the best choices for your campaign.- The bidding algorithm uses a base and maximum bid amount to dynamically set your bid for each user based on their predicted retention. While the CPI bid for an individual user might be higher or lower than the base CPI bid, it never exceeds the maximum bid.
- Note that the maximum (max) CPI bid is the intended upper limit for what you want to pay for users depending on their expected retention in your app. It's a good practice to set the max bid at two to three times beyond the base bid.
- Allow at least a full week or two using the provided guidelines to let the data mature before adjusting the target up or down based on campaign performance.
- You can edit these values individually, or check multiple geos to execute bulk changes (increase or decrease by value, increase or decrease by percent, or set to a value).