Create an Event optimization campaign
Create a Level Complete, Payer, or Retention campaign in the Unity User Acquisition Dashboard.
Read time 1 minuteLast updated 2 months ago
Event campaigns optimize for users predicted to engage with your app after installation. Refer to the following instructions to set up a new Event Optimizaiton campaign in the Unity User Acquisition Dashboard.
Prerequisites
Before you create a new Event Optimization campaign, you must first Add an app to the dashboard.Create a new Event Optimization campaign
To create an Event Optimization campaign, do the following from the Campaigns page of the User Acquisition Dashboard:- Select Create to open the campaign creation flow.
- Select your app from the Select app dropdown. If you haven't added your app to the dashboard yet, select Add app.
- In the Select a campaign goal section, select Event Optimization.
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In the Select event section, choose your event type from the following options:
- Level Complete
- Payer
- Retention
- Name your campaign and select Create.
- To set your campaign live, configure the Required campaign settings.