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User Acquisition
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Getting started
  • Choosing a campaign goal
  • Required campaign settings
  • iOS campaign slots
Campaigns
  • Campaign goals
    • Cost per install campaigns
    • Return on Ad Spend campaigns
    • Event optimization campaigns
    • Creative Testing campaigns
      • Introduction to Creative Testing campaigns
      • Creative Testing campaign best practices
      • Analyzing Creative Testing campaign results
      • Create a Creative Testing campaign
      • Manage Creative Testing campaigns
  1. Unity User Acquisition
  2. User Acquisition campaigns

Creative Testing campaigns

Learn about how Creative Testing campaigns work, review the recommended best practices and how to analyze campaign results, and create a new Creative Testing campaign in the Unity User Acquisition Dashboard.
Read time 1 minute
Last updated 4 months ago

Creative Testing campaigns help you determine which of your creatives are most successful. Refer to the following documentation to learn more about this campaign type and its best practices, set up a Creative Testing campaign in the Unity dashboard, and analyze your Creative Testing campaign results.
Introduction to Creative Testing campaigns
Learn about Creative Testing campaigns with Unity User Acquisition.
Creative Testing campaign best practices
Review the recommended best practices for Creative Testing campaigns with Unity User Acquisition.
Create a Creative Testing campaign
Create a new Creative Testing campaign in the User Acquisition dashboard and enable Auto start to go live automatically.
Analyzing Creative Testing campaign results
Analyze the results of your Creative Testing campaign in the User Acquisition dashboard.
Manage Creative Testing campaigns
Manage live Creative Testing campaigns in the User Acquisition dashboard.

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