Creative Testing campaign best practices
Review the recommended best practices for Creative Testing campaigns with Unity User Acquisition.
Read time 3 minutesLast updated 2 months ago
Before setting up your test campaign, take some time to consider what you want to discover about your creatives. The following information about test parameters and best practices can help you set up the best test campaign for your needs.
Creative testing parameters
This section details the parameters to consider before starting your test campaign. For step-by-step instructions on how to set up your campaign, refer to the Start a Creative Testing campaign documentation.Creative pack quantity
There is no limit to how many creative packs you can include in a test campaign. However, adding more packs will reduce the impression volume each pack receives. This happens because the campaign distributes impressions across all packs in the test.Creatives combinations within packs
To test how different combinations of end cards, videos, and playables perform for a particular market, you can create packs with different combinations of the same creatives. A Creative Testing campaign provides a fair opportunity for impression delivery, which can help identify which combinations are statistically most successful. For more information about creative pack configurations, refer to the documentation on Creative packs.Country targeting
When conducting a test campaign, it's recommended best practice to test creative packs in the same market you intend to use the creative packs in real implementation. Within this scope, you can select multiple countries for one test campaign, or you can create multiple test campaigns that each target a different country.Recommendations for best results
The following are the recommended best practices for conducting a Creative Testing campaign:Test with a control creative pack
To get the most exact results, the recommended best practice is to use a control creative pack. A control pack is a creative pack you have already used within Unity's ad networks. Using a creative pack that already has a performance history will yield results much faster than using only new, untested creative packs in your experiment.Note
Although a control pack isn't a prerequisite for creative testing, running a test campaign with only new creative packs will result in a much slower testing process.