Create a ROAS campaign
Use the Unity User Acquisition Dashboard to set up a Return on Ad Spend (ROAS) campaign.
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Refer to the following instructions to create a Return on Ad Spend (ROAS) campaign in the Unity User Acquisition Dashboard.
Prerequisites
Before you set up your ROAS campaign, ensure that your organization budget has funds.Create a ROAS campaign in the User Acquisition Dashboard
To create a new ROAS campaign, complete the following steps in the User Acquisition Dashboard:- From the Campaigns page, select Create to enter the campaign creation flow.
- Select Return on Ad Spend as your campaign goal.
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In the ROAS-specific settings, choose your optimization type from the following options:
- In-app purchases: Target users predicted to make in-app purchases.
- Ad revenue: Target users predicted to engage with in-app ads.
- Hybrid: Target users predicted to both make purchases and engage with ads in your app.
- Select the Optimization Window for your campaign. Refer to the Introduction to ROAS campaigns for details on which optimization types support which windows.
- Name your campaign and select Create.
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To launch your campaign and start the Learning phase, configure the required campaign details.
NoteEach optimization type has required post-install events. When you integrate your preferred Mobile Measurement Partner (MMP) and create attribution links, ensure that you pass the required post-install event data for your selected optimization type. The dashboard lists the required event type in the Attribution setup section.