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User Acquisition

Create a ROAS campaign

Use the Unity User Acquisition Dashboard to set up a Return on Ad Spend (ROAS) campaign.
Read time 1 minuteLast updated 9 hours ago
Refer to the following instructions to create a Return on Ad Spend (ROAS) campaign in the Unity User Acquisition Dashboard.

Prerequisites

Before you set up your ROAS campaign, ensure that your organization budget has funds.

Create a ROAS campaign in the User Acquisition Dashboard

To create a new ROAS campaign, complete the following steps in the User Acquisition Dashboard:
  1. From the Campaigns page, select Create to enter the campaign creation flow.
  2. Select Return on Ad Spend as your campaign goal.
  3. In the ROAS-specific settings, choose your optimization type from the following options:
    • In-app purchases: Target users predicted to make in-app purchases.
    • Ad revenue: Target users predicted to engage with in-app ads.
    • Hybrid: Target users predicted to both make purchases and engage with ads in your app.
  4. Select the Optimization Window for your campaign. Refer to the Introduction to ROAS campaigns for details on which optimization types support which windows.
  5. Name your campaign and select Create.
  6. To launch your campaign and start the Learning phase, configure the required campaign details.
    Note
    Each optimization type has required post-install events. When you integrate your preferred Mobile Measurement Partner (MMP) and create attribution links, ensure that you pass the required post-install event data for your selected optimization type. The dashboard lists the required event type in the Attribution setup section.