Cost per install bidding

Learn about Cost per Install (CPI) bidding, review the recommended best practices, and configure CPI bids in the Unity Dashboard.

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Last updated 2 months ago

Install campaigns optimize bids for players who are more likely to install your app. There are two strategies for making cost per install (CPI) bids: manually and automatically. Refer to the following documentation to learn more about CPI bidding, best practices, and how to set up CPI bids in the dashboard.

Introduction to CPI biddingLearn about how bidding works for Cost per Install (CPI) campaigns with Unity User Acquisition

CPI bidding best practicesLearn about the recommended best practices for configuring Cost per Install (CPI) bids in your User Acquisition campaign.

Set up CPI bidsConfigure bids for your Cost per Install (CPI) campaign in the User Acquisition Dashboard.

Manage CPI bidsManage your existing Cost per Install (CPI) bids in the User Acquisition Dashboard.