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Getting started
  • User Acquisition bidding
Bidding types
  • Cost per install bidding
    • Introduction to CPI bidding
    • CPI bidding best practices
    • Set up CPI bids
    • Manage CPI bids
    • Maximum bid limits reference
  • Return on Ad Spend bidding
  1. Unity User Acquisition
  3. User Acquisition bidding

Set up CPI bids

Configure bids for your Cost per Install (CPI) campaign in the Unity User Acquisition Dashboard.
Read time 2 minutes
Last updated 4 months ago
Use these instructions to set up Cost per Install (CPI) bids for your install campaign.

Prerequisites

To enable CPI bidding for your Install campaign, ensure that you have funds in your Organization budget

Set up CPI bids

To set up CPI bids for your campaign, follow these instructions:
Note
To manually add, edit, and remove bids, you must select Manual as your bid strategy when setting up your campaign.
To set up manual CPI bids for your campaign, do the following in the User Acquisition Dashboard:
  1. In your campaign settings, go to the Countries & Bids section and select Add countries.
  2. In the country menu, select the arrow next to each region to view the available countries.
  • You can also type a country in the search box to find specific countries.
  • Selecting the checkbox next to a region selects every country in that region.
  1. Select the checkbox next to all countries you want to target in your campaign and select Apply.
  2. For each country you added to your campaign, enter a Bid value. Refer to the Introduction to CPI bidding for information about bid values.
  3. Select Save to keep your bid settings.
To set up automated CPI bids for your campaign, do the following in the User Acquisition Dashboard:
  1. In your campaign settings, go to the Countries & Bids section and select Add countries.
  2. In the country menu, select the arrow next to each region to view the available countries.
  • You can also type a country in the search box to find specific countries.
  • Selecting the checkbox next to a region selects every country in that region.
  1. Select the checkbox next to all countries you want to target in your campaign and select Apply.
  2. For each country you added to your campaign, enter a Max bid value. Refer to the Introduction to CPI bidding for information about Max bids.
  3. Select Save to keep your bid settings.
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    • Prerequisites

    • Set up CPI bids