Campaign attribution

Learn about attribution with Unity User Acquisition, integrate your attribution links with the dashboard, test links with the Ad Testing app, and review attribution link parameters.

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Last updated 2 months ago

Attribution indicates whether a user installed your app after watching one of your ads and which ad network displayed the ad. Refer the following topics to learn more about how attribution works and how to test and integrate attribution links, and review attribution link parameters:

Campaign attribution fundamentalsReview attribution types, conversion types, and how attribution links work with Unity User Acquisition campaigns.

Integrate attribution links with UnityIntegrate attribution links into User Acquisition campaigns by inputting your Mobile Measurement Partner's (MMP) tracking URLs

Test attribution links with the Ad Testing appTest your attribution links the Unity Ads Ad Testing app to ensure functionality.

Attribution link parameter referenceDefine attribution link parameters for Unity User Acquisition campaigns by specifying values within your tracking URLs.