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User Acquisition

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Getting started
  • Unity User Acquisition
  • What's new
  • Getting started with User Acquisition
User Acquisition campaign setup
  • Campaigns
  • Creatives
  • Bidding
  • Budgets
  • Attribution and data-sharing
  • Partner integration
  • Targeting
Campaign management and reporting
  • Campaign management
    • API campaign management
    • Improve campaign performance
    • The Bulk Campaign Management tool
      • Introduction to the Bulk Campaign Management tool
      • Download and import bulk management sheets
      • Bulk Campaign Management templates
        • Campaign setups template
        • Bids template
        • Source bids template
    • Campaign scheduling
  • Performance reporting and analytics
  • User Acquisition Billing
  • Privacy compliance
References and support
  • Contact Support
  • Advertiser terms of service
  • Privacy policy
Other User Acquisition products
  • Unity Exchange
  • Unity Ads Offerwall
  1. Unity User Acquisition

Campaign Setups template reference

Review the parameters in the Campaign setups template for Bulk Campaign Management.
Read time 5 minutes
Last updated 4 months ago
After you download the Campaign Setups template, use the following reference table to populate it with data for your campaigns.

Column header

Description

Type

Notes

Campaign ID
The Campaign ID must match an existing campaign. If you leave this field empty, the bulk campaign upload tool automatically generates a new campaign with a corresponding Campaign ID
string
Campaign name
The name of the campaign
string (max 255 characters)
Scheduling start
The date and time (UTC) for the campaign to start
YYYY-MM-DD HH:MM:SS
Scheduling end
The date and time (UTC) for the campaign to end
YYYY-MM-DD HH:MM:SS
Status
The status of the campaign. The following statuses are available:
  • live
  • paused
  • Daily capped
  • Geo capped
string
Campaign goal
The goal of the campaign. The following goals are available:
  • installs
  • event
  • roas
string
ROAS Optimization types
The campaign's ROAS optimization type (if applicable). The following types are available:
  • iap
  • adRevenue
string
Creative pack IDs
The ID for the creative pack(s) associated with the campaign, separated by commas
string
This field is required for campaigns to go live.
Size
The targeted device size(s), separated by commas. The following sizes are available:
  • small
  • normal
  • large
  • xlarge
string
Density
The targeted device resolution(s), separated by commas. The following resolutions are available:
  • ldpi
  • mdpi
  • hdpi
  • xhdpi
  • xxhdpi
  • xxxhdpi
string
Min OS
The minimum targeted operating system version
float
Use 
latest
to indicate the most recent supported OS.
Max OS
The maximum targeted operating system version
float
Use 
latest
to indicate the most recent supported OS.
Connection type
The targeted device network connection(s), separated by commas. The following connections are available:
  • cellular
  • wifi
string
Limited Ad Tracking
The targeted device Limited Ad Tracking (LAT) setting(s), separated by commas. The following settings are available:
  • LAT
  • non-LAT
string
Start attribution URL
The campaign's Start attribution tracking URL
string
View attribution URL
The campaign's View attribution tracking URL
string
Click attribution URL
The campaign's Click attribution tracking URL
string
This field is required for campaigns to go live.
Blocklisted source app IDs
The blocked source app ID(s), separated by commas
string
This field is disabled if you've populated the 
Allowlisted
field.. Source app IDs are case-sensitive
Allowlisted source app IDs
The allowed source app ID(s), separated by commas
string
This field is disabled if you've populated the 
Blocklisted
field.. Source app IDs are case-sensitive
Budget ID
This read-only field is ignored on import.
string

Add new campaigns

To upload new campaigns, leave the Campaign ID column empty (the bulk campaign upload feature automatically generates this value when you import the file). Configure the other columns by directly entering values in the appropriate cells of the spreadsheet.
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