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Getting started
  • Unity User Acquisition
  • What's new
  • Getting started with User Acquisition
User Acquisition campaign setup
  • Campaigns
  • Creatives
  • Bidding
  • Budgets
  • Attribution and data-sharing
  • Partner integration
  • Targeting
Campaign management and reporting
  • Campaign management
    • API campaign management
    • Improve campaign performance
    • The Bulk Campaign Management tool
      • Introduction to the Bulk Campaign Management tool
      • Download and import bulk management sheets
      • Bulk Campaign Management templates
        • Campaign setups template
        • Bids template
        • Source bids template
    • Campaign scheduling
  • Performance reporting and analytics
  • User Acquisition Billing
  • Privacy compliance
References and support
  • Contact Support
  • Advertiser terms of service
  • Privacy policy
Other User Acquisition products
  • Unity Exchange
  • Unity Ads Offerwall
  1. Unity User Acquisition

Bids template reference

Download and complete the bids template to set or adjust bids across campaigns efficiently.
Read time 3 minutes
Last updated 4 months ago
After you've downloaded the Bids template, use the following reference table to populate it with data for your campaigns.

Column header

Description

Type

Notes

Campaign ID
The Campaign ID must match an existing campaign. If you leave this field empty, Unity will automatically generate a new campaign with a corresponding Campaign ID
string
You can leave this cell empty because the value is ignored on import.
Campaign name
The name of the campaign.
string
Status
The status of the campaign. The following statuses are available:
  • live
  • paused
string
You can leave this cell empty because the value is ignored on import.
Campaign goal
The goal of the campaign. The following goals are available:
  • installs
  • event
  • roas
string
You can leave this cell empty because the value is ignored on import.
Country code
The ISO 3166-1 alpha-2 country code for the source bid.
string
CPI bid
The target bid for install campaigns, in USD:
  • Minimum value of 
    0.001
    (one tenth of a cent)
  • Maximum value of 
    100
    (100 dollars)
float (maximum of three decimal places)
ROAS target
The target base bid for ROAS campaigns, in USD:
  • Minimum value of 
    0.001
    (one tenth of a cent)
  • Maximum value of 
    100
    (100 dollars)
float (maximum of three decimal places)

Bid validation for Country Bids

The bulk campaign management tool supports bid values with up to three decimal points. During the import validation process, the tool considers the formatted value. For instance, if you import a spreadsheet with a formatted bid value of 
.001
and a raw value of 
.0009
, the tool uses and applies the formatted bid value.
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