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Creative insights

Analyze second-by-second ad engagement using the Creative insight tool to review clicks and conversions for each creative asset, and refine results with filters to optimize campaign strategy and creative design.
Read time 2 minutesLast updated 4 hours ago
Use the Creative insight tool in the Reporting Dashboard to analyze ad engagement at a granular level. This tool provides second-by-second data on clicks and conversions, helping you optimize your campaign strategy and creative pack design based on performance. Reviewing your ad's engagement at the creative level allows you to adjust your campaign strategy and creative pack design based on what creative assets are most effective. The following sections detail what the Creative insight tool displays. For instructions on how to access the tool, refer to the Review Creative insights documentation.

Creative timeline

In the Creative insight for a creative pack, you can review the Clicks and Converted clicks for every second of your ad:
  • Clicks: When a user's click takes them to the app store
  • Converted clicks: When a click results in an install
The insight tool displays this data in a line graph for each creative asset in the creative pack.
Reporting dashboard creative insight

Analyze timeline data

When you hover over the Clicks line or the Converted clicks line at any point in these timelines, a tooltip displays the following:
  • The percentage of all clicks that occurred at that second of the ad.
  • The percentage of the clicks converted to installs at that moment.
The timeline for each graph starts at the very beginning of your ad. This means that the timeline for end cards begins at the start of the ad, not at the start of the end card. Refer to the following table for examples of how clicks might appear on the timeline:

Creative timeline

Click timing

Explanation

End cardClicks during video runtimeThe user skipped the video before engaging with the end card.
VideoClicks after video runtimeThe user left the video open after its completion and engaged with it later.

Data refinement

You can review the click and converted click timelines for refined data sets using Reporting Dashboard filters. When you apply filters before opening the Creative insight, it further refines what data the line chart displays. For example, if you want to review the timeline for a creative pack's performance in a particular country, you can use the Country filter. You can refine your Creative insights with the following filters:
  • Game ID
  • App ID
  • App Name
  • Campaign ID
  • Campaign Name
  • Creative Pack Name
  • Creative Pack ID
  • Country
  • Platform
  • Device Language
  • Source App Category
For descriptions of each of these filters, refer to the Reporting dashboard filters reference. If you select filters that the Creative insight tool doesn't support, they will appear grayed out.