SKAdNetwork reporting

Analyze SKAdNetwork performance in Unity Ads' Report Builder

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Last updated 4 hours ago

If you have data from SKAdNetwork postbacks, you can switch between dashboard metrics for Mobile Measurement Partners (MMP) and the SKAdNetwork in Report Builder. The following is a comparison of MMP data against SKAdNetwork data from the last 24 hours for a test account:

Report Builder comparison of MMP data and SKAdNetwork data

The number of installs differs in the examples. This discrepancy will gradually change as publishers adopt SKAdNetwork.

Note

Certain details, such as conversion statistics, aren't available for SKAdNetwork data because of the granularity of SKAdNetwork postbacks.

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SKAdNetwork reporting