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SKAdNetwork reporting

Analyze SKAdNetwork performance in Unity Ads' Report Builder
Read time 1 minuteLast updated 3 days ago
Important
Beginning May 11, Report Builder will be deprecated. The Reporting dashboard replaces this feature. To avoid deprecation issues, the recommended best practice is to transition to the Reporting dashboard now.
If you have data from SKAdNetwork postbacks, you can switch between dashboard metrics for Mobile Measurement Partners (MMP) and the SKAdNetwork in Report Builder. The following is a comparison of MMP data against SKAdNetwork data from the last 24 hours for a test account:
Report Builder comparison of MMP data and SKAdNetwork data
 The number of installs differs in the examples. This discrepancy will gradually change as publishers adopt SKAdNetwork.
Note
Certain details, such as conversion statistics, aren't available for SKAdNetwork data because of the granularity of SKAdNetwork postbacks.