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Unity Ads User Acquisition
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User Acquisition reporting
  • Reporting and analytics
  • Create CSV reports
  • Create campaign reports with Unity APIs
Reporting dashboard
  • The Reporting dashboard
  • Get started with the Reporting dashboard
  • Creative insights
  • Review Creative insights
  • Reporting dashboard references
History and Performance tool
  • The History and Performance tool
  • Introduction to the History and Performance tool
  • History and Performance best practices
  • Access the History and Performance tool
  1. Grow your game
  3. Unity Ads User Acquisition
  5. Reporting and analytics

Review Creative insights

Access and analyze second-by-second engagement data for your ad creatives in the Unity Ads dashboard to optimize performance by filtering and reviewing click and conversion trends over time.
Read time 2 minutes
Last updated 6 months ago
Note
The current version of the Creative insight tool is a beta release. The features and documentation might change between now and the next release.
Creative insights provide second-by-second engagement data for your ads. Refer to the following sections for details on how to access and configure the Creative insights tool.

Prerequisites

To access creative-level data in the Creative insight tool, ensure you meet the following prerequisites:
  • Upload creative packs to a campaign in the Unity Ads User Acquisition dashboard.
  • Run a live campaign with the creative packs you want to analyze

Accessing Creative insights

You can access Creative insights for any of your creatives through the Reporting dashboard or the Campaign details page.

Reporting Dashboard

To access the Creative insights tool, go to Reporting > Dashboard in the Unity Ads User Acquisition dashboard and do the following:
  1. In the Dimensions sidebar, select Creative Pack ID or Creative Pack Name from the Creatives options.
Note
The recommended best practice is to use Creative Pack IDs instead of Creative Pack Names because IDs are unique and don't have duplicates.
  1. Select Add filters at the top of the Reporting dashboard to apply filters to your creatives data and refine what data the timeline represents. Refer to the Creative insights documentation to review which filters the Creative insights tool supports.
  2. Select the line graph icon next to the creative pack you want to review. This will open the Creative insight over the Reporting Dashboard.
  3. Hover over any point in the timeline to review the clicks percentage of total clicks and converted clicks for that point of the ad.

Campaign details

To access the Creative insight tool, select your app and do the following:
  1. Go to the Campaigns page and select the campaign from the list to open the Campaign details.
  2. To review timelines for certain countries, select the locations from the Country dropdown before selecting a creative pack.
  3. Select the line graph icon next to the creative pack you want to review. This will open the Creative insight over the Campaign details page.
  4. Hover over any point in the timeline to review the clicks percentage of total clicks and converted clicks for that point of the ad.
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  • On this page

    • Prerequisites

    • Accessing Creative insights

      • Reporting Dashboard

      • Campaign details

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