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Unity Ads User Acquisition

Reporting dashboard dimensions reference

Customize your Unity Ads dashboard reports by selecting dimensions for app, campaign, source, creative, device, geo, and event data to analyze performance across multiple attributes.
Read time 2 minutesLast updated 4 hours ago
Use the following dimensions to customize what data points to include in your dashboard report.

App dimensions

You can add the following App data to your dashboard report:

Dimension

Description

Notes

Advertiser Game IDThe alphanumeric identifier of the advertised app.
Advertiser App IDA unique identifier of the advertised app.The App ID is commonly used with API campaign management
Advertiser App NameThe advertised app's name.
Advertiser Store IDThe identifier of the app listing on the Google Play or Apple App store.

Campaign dimensions

You can add the following campaign data to your dashboard report:

Dimension

Description

Bidding Strategy
The type of bidding strategy (Manual or Automated) used in the campaign.
Campaign Goal
One of the following campaign goals:
  • CPI (Install)
  • Creative Testing
  • Event optimization
  • Retention
  • ROAS (Return on Ad Spend)
Campaign IDThe unique identifier of individual campaigns.
Campaign NameThe names of individual campaigns.
ROAS Type
One of the following types of ROAS campaigns:
  • Ad revenue
  • In-app purchases (IAP)
  • Hybrid (both Ad revenue and IAP)

Source Targeting dimensions

You can add the following source data to your dashboard report:

Dimension

Description

Source App CategoryThe app store category of the app showing your ad.
Source App IDThe unique identifier of the app showing your ad.

Creative dimensions

You can add the following creative pack data to your dashboard report:

Dimension

Description

Creative Pack NameThe names of individual creative packs.
Creative Pack IDThe unique identifier of individual creative packs.
Video lengthThe duration of individual ad creatives.

Device and Geo Targeting dimensions

You can add the following user device data to your dashboard report:

Dimension

Description

Notes

CountryThe user device location.
Device LanguageThe user device languages.
OS VersionThe user device OS Version.
PlatformThe user device platform.
Screen densityThe user device screen density
Screen sizeThe user device screen size.The screen size dimension is only available for Android devices.

Event Optimization dimensions

You can add the following event data to your dashboard report:

Dimension

Description

EventThe events completed by users.
Event Name TargetingWhether the campaign targets all events or a specified event.