Dimensions panel dimensions reference
Utilize Unity Ads' Report Builder dimensions to segment and analyze campaign data by factors such as time, platform, country, device type, creative attributes, and SKAdNetwork metrics.
Read time 3 minutesLast updated 4 hours ago
Refer to the following table for the dimensions available in the Report Builder DIMENSIONS panel.
Dimension | Description | Notes |
|---|---|---|
| Time | The time period to display data. | |
| Bidding Strategy | ||
| Campaign Billing Type | The campaign billing type can either be CPI (cost per install) for Android campaigns or CPM (cost per impression) for iOS campaigns. | |
| Campaign Type | The type or goal of the campaign can be CPI (installs), ROAS (return on ad spend), or Retention. | |
| Campaign ID | The unique identifier of individual campaigns. | |
| Campaign Name | The names of included campaigns. | |
| Campaign Set ID (Deprecated) | The unique numerical identifier of the app and platform. | |
| Campaign Set Name (Deprecated) | The name of the app and platform. | |
| Connection Type | The connection to the internet (WIFI or Cellular). | |
| Child Audience | Indicates whether the source app's target audience is under 13 years old in the United States in accordance with COPPA compliance. | |
| Country | The user's country. | Unity's Report Builder defines the Country dimension at the moment of impression. |
| Creative Pack ID | The unique identifier of the creative pack. | |
| Creative Pack Name | The name of the creative pack. | |
| Creative Type | Creatives can be:
| |
| Device Language | The end-user's device's language settings. | |
| Device Manufacturer | The end-user's device's manufacturer. | |
| Device Orientation | The end-user's device's screen orientation can be portrait or landscape. | |
| Device Type | The end-user's device. | Data for Android devices is available from March 7, 2022, onward. |
| Limited Ad Tracking (iOS) | You can enable or disable the end-user's device Limited Ad Tracking (LAT) setting. | |
| Organization ID | Unique identifier of the account's Organization. | |
| OS Version | The end-user device's operating system version. | |
| Platform | The end-user's platform can be Android or iOS. | |
| ROAS type | The type of ROAS (return on ad spend) campaign:
| Use this dimension in tandem with the Campaign goal - ROAS dimension to filter out possible null values. Some results might be hidden because of privacy compliance. The report displays these results as Hidden (privacy compliance). |
| Screen density (Android) | The number of pixels appearing within a constant area of the display. | Refer to the Android pixel size documentation for more information. |
| Screen Size (Android) | The amount of physical space available for displaying an interface. | Refer to the Android screen size documentation for more information. |
| SKAN Conversion Value | A single number between 0 and 63. | After your app is installed, the SKAN Conversion Value is sent in the SKAdNetwork postback sent to the advertising network responsible for the app install or app reinstall. |
| SKAN Enabled | True for devices that support Apple's SKAdNetwork. | This field gives you better visibility into SKAdNetwork traffic. |
| SKAN Postbacks | The number of winning and non-winning postbacks from Apple's SKAdNetwork. | |
| Source App ID | The alpha-numeric identifier of the publisher app that displayed your ad. | |
| Source Bids Enabled | Indicates whether the source bidding feature is enabled. | Refer to the Source bidding documentation for more information. |
| Source App Category | The app store category of the publisher app that displayed your ad. | |
| Advertiser Game Category | The app store category of the game or app being advertised. | |
| Advertiser Game ID | The unique identifier of the advertised app. | |
| Advertiser Game Name | The advertised app's name. | |
| Advertiser Store ID | The identifier of the app listing on the Google Play or Apple App store. | |
| Video Length | The duration of the creative | Video Length data is available from September 1, 2022, onward. |
| Video Orientation | The screen orientation of the creative (portrait or landscape). |