Start an Ad Revenue ROAS campaign#

Use the following instructions to set up your ad revenue ROAS campaign, do the following in the Unity Ads User Acquisition dashboard.

Start a day-seven ad revenue campaign#

Use these steps to start the campaign setup for a D7 ad revenue campaign.

1. Go to Apps from the secondary navigation menu.
2. Select the app you want to advertise to open the Campaigns page.
3. Select Create to configure a new campaign.
4. In the Create a campaign dialog, select Return on Ad Spend as your campaign type.
5. Select Next to choose your optimization type.
6. Select Ad revenue as your optimization.
7. In the Optimization Window dropdown, select D7.
8. Select Next to save your selections and name your campaign.
9. In the Countries & Targets section of the campaign setup, select Add to choose which countries your campaign will target.
10. Select Save to keep your changes.

Configure day-seven ROAS targets#

In your ad revenue campaign setup, do the following to configure your ROAS targets:

1. Go to the Countries & Targets section of the campaign setup.

2. Select Adjust to edit the settings for each country in your campaign.

3. In the D7 ROAS target column for each country, enter the percent of your spend you expect to get back.

   Note: Unity provides a suggested ROAS target for each country. This amount is based on the predicted revenue that users in that region will generate.

Start a day-zero ad revenue campaign#

Use these steps to start the campaign setup for a D0 ad revenue campaign.

1. Go to Apps from the secondary navigation menu.
2. Select the app you want to advertise to open the Campaigns page.
3. Select Create to configure a new campaign.
4. In the Create a campaign dialog, select Return on Ad Spend as your campaign type.
5. Select Next to choose your optimization type.
6. Select Ad revenue as your optimization.
7. In the Optimization Window dropdown, select D0.
8. Select Next to save your selections and name your campaign.
9. In the Countries & Targets section of the campaign setup, select Add to choose which countries your campaign will target.
10. Select Save to keep your changes.

Configure day-zero ROAS targets#

In your ad revenue campaign setup, do the following to configure your ROAS targets:

1. Go to the Countries & Targets section of the campaign setup.

2. Select Adjust to edit the settings for each country in your campaign.

3. In the D0 ROAS target column for each country, enter the percent of your spend you expect to get back.

   Note: Unity provides a suggested ROAS target for each country. This amount is based on the predicted revenue that users in that region will generate.

4. Select Save to keep your changes.