Reporting dashboard dimensions reference
Use the following dimensions to customize what data points to include in your dashboard report.
App dimensions
You can add the following App data to your dashboard report:
| Dimension | Description | Notes |
|---|---|---|
| Advertiser Game ID | The alphanumeric identifier of the advertised app. | |
| Advertiser App ID | A unique identifier of the advertised app. | The App ID is commonly used with API campaign management |
| Advertiser App Name | The advertised app's name. | |
| Advertiser Store ID | The identifier of the app listing on the Google Play or Apple App store. |
Campaign dimensions
You can add the following campaign data to your dashboard report:
| Dimension | Description |
|---|---|
| Bidding Strategy | The type of bidding strategy (Manual or Automated) used in the campaign. |
| Campaign Goal | One of the following campaign goals:
|
| Campaign ID | The unique identifier of individual campaigns. |
| Campaign Name | The names of individual campaigns. |
| ROAS Type | One of the following types of ROAS campaigns:
|
Source Targeting dimensions
You can add the following source data to your dashboard report:
| Dimension | Description |
|---|---|
| Source App Category | The app store category of the app showing your ad. |
| Source App ID | The unique identifier of the app showing your ad. |
Creative dimensions
You can add the following creative pack data to your dashboard report:
| Dimension | Description |
|---|---|
| Creative Pack Name | The names of individual creative packs. |
| Creative Pack ID | The unique identifier of individual creative packs. |
| Video length | The duration of individual ad creatives. |
Device and Geo Targeting dimensions
You can add the following user device data to your dashboard report:
| Dimension | Description | Notes |
|---|---|---|
| Country | The user device location. | |
| Device Language | The user device languages. | |
| OS Version | The user device OS Version. | |
| Platform | The user device platform. | |
| Screen density | The user device screen density | |
| Screen size | The user device screen size. | The screen size dimension is only available for Android devices. |
Event Optimization dimensions
You can add the following event data to your dashboard report:
| Dimension | Description |
|---|---|
| Event | The events completed by users. |
| Event Name Targeting | Whether the campaign targets all events or a specified event. |