Review Creative insights

Note: The current version of the Creative insight tool is a beta release. The features and documentation might change between now and the next release.

Creative insights provide second-by-second engagement data for your ads. Refer to the following sections for details on how to access and configure the Creative insights tool.

Prerequisites

To access creative-level data in the Creative insight tool, ensure you meet the following prerequisites:

  • Upload creative packs to a campaign in the Unity Ads User Acquisition dashboard.
  • Run a live campaign with the creative packs you want to analyze

Accessing Creative insights

You can access Creative insights for any of your creatives through the Reporting dashboard or the Campaign details page.

Reporting Dashboard

To access the Creative insights tool, go to Reporting > Dashboard in the Unity Ads User Acquisition dashboard and do the following:

  1. In the Dimensions sidebar, select Creative Pack ID or Creative Pack Name from the Creatives options.

    Note: The recommended best practice is to use Creative Pack IDs instead of Creative Pack Names because IDs are unique and don't have duplicates.

  2. Click the Add filters button at the top of the Reporting dashboard to apply filters to your creatives data and refine what data the timeline represents. Refer to the Creative insights documentation to review which filters the Creative insights tool supports.
  3. Select the line graph icon next to the creative pack you want to review. This will open the Creative insight over the Reporting Dashboard.
  4. Hover over any point in the timeline to review the clicks percentage of total clicks and converted clicks for that point of the ad.

Campaign details

To access the Creative insight tool, select your desired app and do the following:

  1. Go to the Campaigns page and select the desired campaign from the list to open the Campaign details.
  2. To review timelines for certain countries, select the desired locations from the Country dropdown before selecting a creative pack.
  3. Select the line graph icon next to the creative pack you want to review. This will open the Creative insight over the Campaign details page.
  4. Hover over any point in the timeline to review the clicks percentage of total clicks and converted clicks for that point of the ad.
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