Revenue Performance reference
Explore the metrics, dimensions, and configuration options you can use to analyze performance data for IAP.
Read time 2 minutesLast updated 13 hours ago
Review the metrics, dimensions, and configuration options available for Revenue Performance. Use this reference to understand what each metric measures, how you can group data with dimensions, and how to configure the reporting graph.
Metrics
You can select multiple metrics to display for Revenue Performance, split across the categories: Performance and User Activity.Performance metrics
The following table describes the Performance metrics.Metric | Description |
|---|---|
| Checkout Conversion Rate | The percentage of checkout attempts that result in a completed purchase. |
| IAP Revenue | The net revenue generated from IAP transactions. |
| Payer Conversion Rate | The percentage of daily active users who make at least one purchase. This metric requires Diagnostics Data to be enabled. |
| Payment Success Rate | The percentage of payment attempts that completed successfully. |
| Revenue per Transaction | The average revenue earned per completed IAP transaction. |
User Activity metrics
The following table describes the User Activity metrics.Metric | Description |
|---|---|
| ARPPU | Average revenue per paying user: the total IAP revenue divided by the number of paying users. |
| ARPDAU | Average revenue per daily active user: the IAP revenue for a game in a day divided by the number of players who played that day. This metric requires Diagnostics Data to be enabled. |
| New Spenders | The number of users who make their first purchase in the selected period. |
| Paying DAU | The number of daily active users who make a purchase on a given day. This metric requires Diagnostics Data to be enabled. |
Dimensions
Dimensions are properties you can use to group reporting data. The following table describes the supported dimensions.Dimension | Description |
|---|---|
| Payment Provider | The payment provider used for a player's purchase. |
| Country | The country a purchase was made from. |
| Platform | The platform a purchase was made on. |
| Channel | The purchase channel, such as Apple, Google, or webshop. |
| SKU ID | The identifier of the purchased product (SKU). |
| SKU Type | The type of the purchased product. |
| OS Version | The detected operating system version of the user's device. |
| IAP SDK Version | The version of the Unity IAP SDK used for the purchase. |
| Time | The time period the activity occurred in. |
| Activity Type | The type of activity: purchases, refunds, or chargebacks. |
Graph configuration and filters
Use the graph configuration options to select how to display reporting data. You can choose from the following options:- Line graph
- Table
- Stacked line graph
- Bar graph
Filter | Description |
|---|---|
| Date range | Choose 3, 7, 14, 30, or 90 days, or a custom time window. |
| Aggregation window | Choose hourly, daily, weekly, or monthly summaries of the data. |
| Comparison | Compare recent week or month windows with previous ones to view week-on-week and month-on-month trends. You can also choose a custom window to compare against. |
| Additional filters | Select Add filters to filter on dimension values, such as platform or payment provider. |
| Is Real Purchase | Display real purchase data only, and exclude any data from testing or sandbox environments. |