Platform compliance
Understand your Apple and Google obligations for direct-to-consumer sales, and look up the requirements that apply in each region.
Read time 1 minuteLast updated 13 hours ago
Note
This page is informational only and is not legal advice. It describes what Unity's tools do and summarizes Apple's and Google's published policies as of October 2026. Those policies change often and vary by region and developer program. The platforms' own pages are the authoritative source, and your compliance is your responsibility.
Apple and Google permit Direct-to-Consumer (D2C) selling, which includes webshops, link-outs, and alternative payments, in all regions of the world, with varying requirements for each region and platform. While compliance with Apple's and Google's developer terms is your responsibility as the app publisher, Unity IAP and the webshop include tools to help meet those requirements so you can successfully sell to players anywhere your games operate.
Four requirement areas govern D2C selling: where you can sell, platform fees, presentation, and transaction reporting. The specific requirements differ by region and platform.