Platform compliance requirements reference
Find the direct-to-consumer selling, commission, presentation, and purchase options UI requirements that apply to each region on the Apple App Store and Google Play.
Read time 3 minutesLast updated 5 days ago
Note
This page is informational only and is not legal advice. It describes what Unity's tools do and summarizes Apple's and Google's published policies as of October 2026. Those policies change often and vary by region and developer program. The platforms' own pages are the authoritative source, and your compliance is your responsibility.
This page lists the Direct-to-Consumer (D2C) requirements that apply in each region, by platform. Each row covers four things: whether you may advertise or link to D2C payments inside your game, whether the platform commissions the purchase, which presentation the platform requires in-app, and whether Unity's purchase options UI supports that region.
For an explanation of each requirement area and the Unity tools that address it, refer to Introduction to platform compliance.
Apple App Store requirements
The following table lists the Apple App Store requirements for each region, including whether in-game D2C offers are permitted and which presentation Apple requires.
Region | In-game D2C offers | Commission | Required presentation | Purchase options UI |
|---|---|---|---|---|
| United States | Yes | No commission currently charged | Native and D2C presented side by side | Supported |
| European Union / EEA | Yes | Yes. Link-outs are commissioned within 7 days of the click. | Choose one payment display (native, D2C, or both side by side) | Supported |
| United Kingdom | No | N/A | Not allowed in App Store policy | N/A. Not allowed in App Store policy. |
| Japan | Yes | Yes. Link-outs are commissioned within 7 days of the click. | Native and D2C presented side by side | Supported |
| Brazil | Yes | Yes. Link-outs are commissioned within 7 days of the click. | Native and D2C presented side by side | Supported |
| South Korea | Yes | Yes. In-app checkout allowed only. | Only native or only D2C presented. Side-by-side presentation is not allowed. | N/A. Only a single option presentation is allowed. |
| All other regions | No | N/A | Not allowed in App Store policy | N/A. Not allowed in App Store policy. |
Refer to Apple's App Review Guidelines for the current position.
Google Play requirements
On Google Play, the following apply in every region in the table:
- In-game D2C offers are permitted.
- The required presentation is native and D2C presented side by side, with visible payment methods.
- Unity's purchase options UI is supported.
Commission is the only requirement that varies by region:
Region | Commission |
|---|---|
| United States | Yes. Link-outs are commissioned within 24 hours of the click. |
| European Union / EEA | Yes. Link-outs are commissioned within 24 hours of the click. |
| United Kingdom | Yes. Link-outs are commissioned within 24 hours of the click. |
| Japan | Yes. Link-outs are commissioned within 24 hours of the click. |
| Brazil | Yes. In-app checkout allowed only. |
| South Korea | Yes. In-app checkout allowed only. |
| Other User Choice Billing countries | Yes. In-app checkout allowed only. |
Webshop requirements
A direct visit to your webshop is not subject to platform presentation requirements or purchase options UI configuration, in any region, because nothing changes inside your app.
Checkout path | Region | Commission |
|---|---|---|
| Webshop, direct visit | Any region | No, unless the purchase falls inside a link-out attribution window |
Note
Presentation requirements, rates, and eligibility change often, and they differ by region, program, and checkout path. Always check the platform's own pages in Policy references for current terms before you finalize your purchase flow.
Policy references
Use the platforms' own policy pages as the authoritative source for the requirements on this page.
Platform | Region | Policy page |
|---|---|---|
| Apple | All regions | App Review Guidelines |
| Apple | European Union / EEA | Apps in the EU |
| Apple | Japan | Payment options on the App Store in Japan |
| Apple | Brazil | Payment options on the App Store in Brazil |
| United States | External offers in the US | |
| European Union / EEA | External offers in the EEA | |
| United Kingdom | External offers in the UK | |
| Japan | External offers in Japan | |
| South Korea | Alternative billing in South Korea | |
| Other User Choice Billing countries | User Choice Billing |