Rolling Retention vs Retention
Understand the differences between rolling retention and retention metrics to better analyze user engagement and app performance.
Read time 1 minuteLast updated 3 hours ago
Rolling Retention
Rolling Retention allows you to grasp how many users have run your application at least once N days past the date of installation. Let's say we're calculating the 3 Day Rolling Retention of a certain date, which we call Day 0. We take the total number users who installed the application on Day 0, and we calculate the percentage of those users who activated your application at least once between Day 3 and today. This percentage is the 3 Day Rolling Retention. Similarly, to get 7 Day Rolling Retention, we calculate the percentage of users who activated your application at least once between Day 7 and today.
Retention
Retention is a snapshot. We calculate the percentage of users who ran your application exactly 1/3/7/14/30/60/90 days after the date of installation, with users who ran the application at least once as the denominator.