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User Acquisition

Monetization

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Unity Offerwall

Offerwall Android SDK

Offerwall iOS SDK

Offerwall Unity SDK

Unity Offerwall

Tapjoy Offerwall
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Getting Started
  • Access the Tapjoy Offerwall monetization dashboard
  • Get started with Offerwall
  • Promoting Offerwall in Unity Ads
  • App setup
Dashboard
  • AB testing
  • Currency sales
  • Exchange rates
  • Messaging
  • Offerwall cards
  • Placements
  • Publisher customer service tool
  • Targeting
  • Metrics reference
Optimization
  • Monetization strategy planning
APIs
  • API authentication
  • Reporting API publisher
  • Reporting API best practices
  • Content management
  • User level revenue API overview
Virtual Currency
  • Virtual currency overview
  • Self-managed currency
  • Tapjoy-managed currency
  • Troubleshoot callback failures
Other
  • Offerwall Monetization Dashboard user roles and permissions
  • Troubleshooting
  • App privacy - iOS
  • Data safety - Android
  • FAQs
  1. Grow your game
  3. Unity Offerwall
  5. Offerwall monetization

A/B testing tool

Implement A/B testing on Tapjoy Offerwall configurations to analyze performance, identify improvements, and refine settings for greater Offerwall effectiveness.
Read time 2 minutes
Last updated 2 months ago
The A/B testing tool in the monetization dashboard lets you experiment with different Offerwall content cards. This helps you determine which configuration drives the highest user engagement and maximizes revenue. A/B testing can help you to identify optimization opportunities, improve user engagement, and maximize revenue potential with Offerwall.

Experiment with Offerwall features

To improve your monetization strategy, run A/B tests on key Offerwall components:
  • Currency exchange rates: Adjust custom, tiered or country exchange rates.
  • Message to Earn: Test with creatives and messaging.
  • Currency sales: Optimize promotions through giving users more rewards for a limited period of time.

Recommended A/B tests

Use the tests detailed in the following table to improve engagement and revenue.

Optimization objective

Recommended tests

Metrics

Increase revenue from existing users
  • Testing different currency multipliers for countries
  • Testing different tiered exchange rates
Lower funnel performance (for example, conversion rate, Avg DUC/DUV, ARPDUC)
Boost engagement and conversions for new users
  • Testing Message to Earn with currency sales
  • Testing Message to Earn for non-converters
Upper funnel performance (for example, Impressions, Avg DUV, DUV/DAU, ARPDUC)

Set up an A/B test in the monetization dashboard

To create and manage an A/B test, complete the following steps:
  1. Select Placements from the side navigation.
  2. Click Add content card and go to the A/B Testing section of the Content card setup.
  3. Enable the A/B Testing toggle and select Add Variant to create test variations. The traffic split will determine the user segmentation.
Note
If you change the distribution while a test is active, the user allocation resets.
The A/B test toggle enabled in the marketing messages dashboard.
  1. Select Add Variant to create test variations. The traffic split will determine the user segmentation.
Note
Changing the distribution during an active test resets user allocation.
The A/B test variant configuration settings.

Stopping an A/B test

An example of an A/B test setup in the marketing messages dashboard.
To stop your test, return to the content card and toggle off A/B Testing. The system will prompt you to select a winner. After you select a winner, the winning variant applies to all traffic.
The A/B test winner selection dialog.

Monitor and analyze your A/B test results

An example of A/B test results in the marketing messages dashboard.
To track your A/B test performance, complete the following steps:
  1. Go to the app with the current A/B test and select Reports from the left side navigation.
  2. Filter for the content card with the existing A/B test.
  3. Select Break by: A/B from the Break by dropdown on the right.
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  • On this page

    • Experiment with Offerwall features

    • Recommended A/B tests

    • Set up an A/B test in the monetization dashboard

    • Stopping an A/B test

    • Monitor and analyze your A/B test results

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