A/B Testing Tool
Implement A/B testing on Tapjoy Offerwall configurations to analyze performance, identify improvements, and refine settings for greater Offerwall effectiveness.
Read time 1 minuteLast updated 20 days ago
The A/B testing tool in the LTV dashboard enables you to test different variations of the same Offerwall Card to identify which configuration yields the best performance. Regular A/B testing will help identify opportunities for improvement and unlock more revenue potential with Offerwall. Read here about how Nexters boosted overall eCPM 50% and revenue 40% by A/B testing the Tapjoy offerwall. What you can test:
- Currency exchange rates including tiered and custom exchange rates
- Message to Earn creative and messaging
- Currency Sales
Goal | Recommended tests | Metrics |
|---|---|---|
| Optimize performance for existing Offerwall users | Test different currency multipliers for countries, test and fine tune tiered exchange rate | Lower funnel performance, such as conversion rate, Avg DUC/DUV, ARPDUC |
| Optimize performance for new Offerwall users | Test Message to Earn with currency sales, testing Message to Earn for non-converters | Upper funnel performance, such as Impressions, Avg DUV, DUV/DAU, ARPDUC |
Setting up your A/B test in LTV Dashboard
- On the left side navigation, click Create Content and select an Offerwall card to create.
- Proceed to set up your Basic and VC Reward settings. A virtual currency is required before the A/B test toggle will be editable.
- Click Add a Variant to set up your variants.Users will be split based on the Variant Distribution.
- Drag the slider or enter the distributions for Variant A and Variant B. A 50/50 distribution means the users will be split evenly and half the users will always see A while the other half will always see B.
Note
If the distribution is updated during a test, then the user distribution will be reset.
- Once complete, select Save.
- To end your A/B test, come back to this content card and toggle off.
Test monitoring and reporting
To view your A/B test metrics, find the Offerwall card where the test was set up in Monetize > Overview. Then click into the card and scroll down to view metrics broken down by variant.