Documentation

Support

A/B Testing Tool

Implement A/B testing on Tapjoy Offerwall configurations to analyze performance, identify improvements, and refine settings for greater Offerwall effectiveness.
Read time 1 minuteLast updated 3 hours ago

The A/B testing tool in the LTV dashboard enables you to test different variations of the same Offerwall Card to identify which configuration yields the best performance. Regular A/B testing will help identify opportunities for improvement and unlock more revenue potential with Offerwall. Read here about how Nexters boosted overall eCPM 50% and revenue 40% by A/B testing the Tapjoy offerwall. What you can test: The following table details recommended tests to run on your Offerwall.

Goal

Recommended tests

Metrics

Optimize performance for existing Offerwall usersTest different currency multipliers for countries, test and fine tune tiered exchange rateLower funnel performance, such as conversion rate, Avg DUC/DUV, ARPDUC
Optimize performance for new Offerwall usersTest Message to Earn with currency sales, testing Message to Earn for non-convertersUpper funnel performance, such as Impressions, Avg DUV, DUV/DAU, ARPDUC

Setting up your A/B test in LTV Dashboard

  1. On the left side navigation, click Create Content and select an Offerwall card to create.
  2. Proceed to set up your Basic and VC Reward settings. A virtual currency is required before the A/B test toggle will be editable.
AB_Toggle
AB_Variants
  1. Click Add a Variant to set up your variants.Users will be split based on the Variant Distribution.
  2. Drag the slider or enter the distributions for Variant A and Variant B. A 50/50 distribution means the users will be split evenly and half the users will always see A while the other half will always see B.
  1. Once complete, hit Save.
  2. To end your A/B test, come back to this content card and toggle off.

Test monitoring and reporting

To view your A/B test metrics, find the Offerwall card where the test was set up in Monetize > Overview. Then click into the card and scroll down to view metrics broken down by variant.
AB_Metrics