A/B testing tool
Implement A/B testing on Tapjoy Offerwall configurations to analyze performance, identify improvements, and refine settings for greater Offerwall effectiveness.
Read time 2 minutesLast updated a month ago
The A/B testing tool in the monetization dashboard lets you experiment with different Offerwall content cards. This helps you determine which configuration drives the highest user engagement and maximizes revenue. A/B testing can help you to identify optimization opportunities, improve user engagement, and maximize revenue potential with Offerwall.
Experiment with Offerwall features
To improve your monetization strategy, run A/B tests on key Offerwall components:
- Currency exchange rates: Adjust custom, tiered or country exchange rates.
- Message to Earn: Test with creatives and messaging.
- Currency sales: Optimize promotions through giving users more rewards for a limited period of time.
Recommended A/B tests
Use the tests detailed in the following table to improve engagement and revenue.
Optimization objective | Recommended tests | Metrics |
|---|---|---|
| Increase revenue from existing users |
| Lower funnel performance (for example, conversion rate, Avg DUC/DUV, ARPDUC) |
| Boost engagement and conversions for new users |
| Upper funnel performance (for example, Impressions, Avg DUV, DUV/DAU, ARPDUC) |
Set up an A/B test in the monetization dashboard
To create and manage an A/B test, complete the following steps:
- Select Placements from the side navigation.
- Click Add content card and go to the A/B Testing section of the Content card setup.
- Enable the A/B Testing toggle and select Add Variant to create test variations. The traffic split will determine the user segmentation.
Note
If you change the distribution while a test is active, the user allocation resets.
- Select Add Variant to create test variations. The traffic split will determine the user segmentation.
Note
Changing the distribution during an active test resets user allocation.
Stopping an A/B test
To stop your test, return to the content card and toggle off A/B Testing. The system will prompt you to select a winner. After you select a winner, the winning variant applies to all traffic.
Monitor and analyze your A/B test results
To track your A/B test performance, complete the following steps:
- Go to the app with the current A/B test and select Reports from the left side navigation.
- Filter for the content card with the existing A/B test.
- Select Break by: A/B from the Break by dropdown on the right.