Offerwall Currency Sales
Use currency sales in your app to incentivize user engagement and help to maximize overall revenue.
Read time 4 minutesLast updated 3 days ago
Offerwall currency sales are a proven way to increase engagement, retention, and overall revenue for app developers. You can set an offerwall promotion from 1.01x to 10x the standard rewards offered to your users, for a limited time period.
Benefits of running currency sales
By offering increased value rewards, you give your users additional incentives to engage with the offerwall and complete offerwall tasks. This in turn improves user engagement and offer completion rates, leading to higher ad revenue and growth in IAP (since users get a taste of in-game boosts). In addition, when you let your account manager know that you're planning a currency sale, this information will be shared with offerwall advertisers to encourage them to bid higher for your traffic. Read here about how the World Golf Tour generated 149% more revenue through their Tapjoy currency sale.Type of Currency Sale | Description |
|---|---|
| Custom | Set up a custom currency sale to coincide with a new game mode, character, or game anniversary to increase engagement. |
| Calendar | Calendar sales are scheduled around key holiday events and key periods during the year when user engagement and advertiser spend spike. Opt into these calendar currency sales with our preset feature. |
Message to Earn and Currency Sales
Setting up a custom currency sale
- On the left sidebar click Currency Sale, then navigate to the top right corner and click the blue button Create Currency Sale
-
Enter the Basic details of your currency sale:
- Deployment: This is enabled by default. Note that the sale will not go live until the start date.
- Currency Sale Name: Give your sale a name.
- Description: Write a brief optional description of your sale.
- Platform: Preselected based on the OS of the app.
-
Enter the Virtual Currency details:
- Select Currency: Select a currency that you have set up.
- Sale Multiplier: Select a multiplier to apply to the sale.
- Targeting: Select targeting for currency sale.
- In the Schedule setting, select a start and end time.
Note
The time will be set in the time zone that is configured for the app.
- Select Submit.
Setting up calendar sale(s) with preset feature
- On the left sidebar click Currency Sale, then navigate to the top right corner and click the gray button Create from Preset
- Under the Preset Currency Sale Schedule list, select the predefined currency sale and adjust the multiplier.
Note
Preset times can not be changed. We recommend you create a custom currency sale if you need to customize start/end times.
- Select Submit
- The newly added sale can be found in Currency Sale at the bottom of the screen under All Except ended. Once the sale has ended, the line item will move to the Ended tab.
Setting up personalized currency sale with Message to Earn
Note
This type of currency sale requires Message to Earn content cards. Create these before setting up the currency sale.
- Set up content cards with Message to Earn, see more information on these customizable in-app messages here.
- Once these Message to Earn content cards have been created, follow steps 1-3 of Setting up single custom currency sale
- Under Targeting, select Content, then select the Message to Earn content card that has been created to target the demographic for this currency sale.
- Schedule: Select start/end time
Note
The time will be set in the time zone that is configured for the app.
- Select Submit
- The newly added sale can be found in the dashboard > Currency Sale tab under All Except Ended. Once the sale has ended, the line item will move to the Ended tab.
2025 Preset Currency Sales
Themes | Dates | Region |
|---|---|---|
| Thanksgiving / Black Friday & Cyber Monday | Nov 27 - Dec 1 | All |
| Christmas | Dec 25 - 28 | All |
| New Years | Dec 31 - Jan 4 | All |
2026 Preset Currency Sales
Themes | Dates | Region |
|---|---|---|
| New Year's | Dec 31 - Jan 2 | All |
| Coming of Age | Jan 10 - 12 | JP |
| Martin Luther King Day | Jan 16 - 19 | All |
| Superbowl Weekend | Feb 6 - 8 | All |
| Valentine's Day + President's Day | Feb 13 - 16 | All |
| Seollal (Lunar New Year) | Feb 16 - 18 | KR |
| Independence Movement Day | Feb 28 - Mar 2 | KR |
| St. Patrick's Day | Mar 14 - 17 | All |
| Easter Weekend | Apr 3 - 5 | All |
| Spring Booster Sale | Apr 17 - 19 | All |
| Golden Week | Apr 29 - May 6 | JP |
| Children's Day | May 2 - 5 | KR |
| Mother's Day | May 8 - 10 | All |
| Memorial Day weekend | May 22 - 25 | All |
| Memorial Day | Jun 3 - 7 | KR |
| Father's day | Jun 19 - 21 | All |
| Independence Day weekend | Jul 3 - 6 | All |
| Summer Booster weekend | Jul 24 - 26 | All |
| Lucky 8 Weekend Sale | Aug 7 - 9 | All |
| Summer Booster/Obon | Aug 13 - 15 | JP |
| Back to School | Aug 21 - 23 | All |
| Labor Day weekend | Sep 4 - 7 | All |
| Start of autumn weekend | Sep 18 - 21 | All |
| Silver Week | Sep 19 - 23 | JP |
| Chuseok | Sep 24 - 27 | KR |
| National Foundation Day/Gaecheonjeol | Oct 3 - 5 | KR |
| Indigenous Peoples Day | Oct 9 - 12 | All |
| Halloween | Oct 30 - Nov 1 | All |
| Veterans Day | Nov 11 - 15 | All |
| Thanksgiving / Black Friday & Cyber Monday | Nov 26 - 30 | All |
| Christmas | Dec 24 - 28 | All |
| New Years | Dec 31 - Jan 3 | All |