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Offerwall Currency Sales

Use currency sales in your app to incentivize user engagement and help to maximize overall revenue.
Read time 4 minutesLast updated 3 hours ago

Offerwall currency sales are a proven way to increase engagement, retention, and overall revenue for app developers. You can set an offerwall promotion from 1.01x to 10x the standard rewards offered to your users, for a limited time period.

Benefits of running currency sales

By offering increased value rewards, you give your users additional incentives to engage with the offerwall and complete offerwall tasks. This in turn improves user engagement and offer completion rates, leading to higher ad revenue and growth in IAP (since users get a taste of in-game boosts). In addition, when you let your account manager know that you're planning a currency sale, this information will be shared with offerwall advertisers to encourage them to bid higher for your traffic. Read here about how the World Golf Tour generated 149% more revenue through their Tapjoy currency sale.

Type of Currency Sale

Description

CustomSet up a custom currency sale to coincide with a new game mode, character, or game anniversary to increase engagement.
CalendarCalendar sales are scheduled around key holiday events and key periods during the year when user engagement and advertiser spend spike. Opt into these calendar currency sales with our preset feature.

Message to Earn and Currency Sales

Example of an in-app message promoting a currency sale
Message to Earn content cards are customizable in-app messages that redirect users to the Offerwall during gameplay. It is highly recommended to pair your currency sales with a Message to Earn content card to maximize user awareness of ongoing sales. With our targeting feature, you can also reach specific segments of users (e.g., users who have never made an in-app purchase) with customized messages to maximize engagement. For more information on how to set Message to Earn content cards, refer to Placements.

Setting up a custom currency sale

  1. On the left sidebar click Currency Sale, then navigate to the top right corner and click the blue button Create Currency Sale
  2. Enter the Basic details of your currency sale:
    • Deployment: This is enabled by default. Note that the sale will not go live until the start date.
    • Currency Sale Name: Give your sale a name.
    • Description: Write a brief optional description of your sale.
    • Platform: Preselected based on the OS of the app.
  3. Enter the Virtual Currency details:
    • Select Currency: Select a currency that you have set up.
    • Sale Multiplier: Select a multiplier to apply to the sale.
    • Targeting: Select targeting for currency sale.
  4. In the Schedule setting, select a start and end time.
  1. Select Submit.
The newly added sale can be found in Currency Sale at the bottom of the screen under All Except ended. Once the sale has ended, the line item will move to the Ended tab.

Setting up calendar sale(s) with preset feature

  1. On the left sidebar click Currency Sale, then navigate to the top right corner and click the gray button Create from Preset
  2. Under the Preset Currency Sale Schedule list, select the predefined currency sale and adjust the multiplier.
  1. Select Submit
  2. The newly added sale can be found in Currency Sale at the bottom of the screen under All Except ended. Once the sale has ended, the line item will move to the Ended tab.

Setting up personalized currency sale with Message to Earn

  1. Set up content cards with Message to Earn, see more information on these customizable in-app messages here.
  2. Once these Message to Earn content cards have been created, follow steps 1-3 of Setting up single custom currency sale
  3. Under Targeting, select Content, then select the Message to Earn content card that has been created to target the demographic for this currency sale.
  4. Schedule: Select start/end time
  1. Select Submit
  2. The newly added sale can be found in the dashboard > Currency Sale tab under All Except Ended. Once the sale has ended, the line item will move to the Ended tab.

2025 Preset Currency Sales

Themes

Dates

Region

New Year'sDec 30 - Jan 1All
Coming of AgeJan 10 - 13JP
Martin Luther King DayJan 17 - 20All
Seollal (Lunar New Year)Jan 28 - 31KR
Superbowl WeekendFeb 7 - 9All
Valentine's Day + President's DayFeb 14 - 17All
Independence Movement DayFeb 28 - Mar 2KR
St. Patrick's DayMar 14 - 17All
Spring Booster SaleApr 4 - 6All
Easter WeekendApr 18 - 20All
Golden WeekApr 29 - May 5JP
Children's DayMay 2 - 5KR
Mother's DayMay 9 - 11All
Memorial Day weekendMay 23 - 26All
Memorial DayJun 6 - 8KR
Father's dayJun 13 - 15All
Independence Day weekendJul 4 - 6All
Summer Booster weekendJul 18 - 20All
National Wellness SaleAug 1 - 3All
Summer Booster/ObonAug 13 - 15JP
Labor Day weekendAug 29 - Sep 1All
Start of autumn weekendSep 19 - 21All
Silver WeekSep 20 - 23JP
National Foundation Day/Gaecheonjeol + ChuseokOct 3 - 8KR
Indigenous Peoples DayOct 10 - 13All
HalloweenOct 31 - Nov 2All
Veterans DayNov 8 - 11All
Thanksgiving / Black Friday & Cyber MondayNov 27 - Dec 1All
ChristmasDec 25 - 28All
New YearsDec 31 - Jan 4All