Exchange Rates
Understand how to set and manage exchange rates in the Tapjoy Monetization dashboard to ensure accurate virtual currency rewards.
Read time 3 minutesLast updated 23 days ago
Your exchange rate setup defines the amount of virtual currency your users receive for every $1 that you earn via Offerwall. Tapjoy offers several exchange rate settings for you to leverage to offer the right incentives for your Offerwall users.
Exchange Rate Types and Best Practices
Custom
Custom setting allows you to adjust the exchange rate that is set up for the selected virtual currency.Custom setting best practices
- Target mature users with high virtual currency balances. For example, users with 1,000,000 Coins may not find a 20-coin reward valuable.
- Target users who have never converted on the offerwall. For example, these users may not fully understand the value proposition or how quick and easy most offers are to complete.
- Target IAP-adverse users. These users are unlikely to monetize via in-app purchases and primarily generate value through ad revenue. Offering higher multipliers to non-IAP segments can encourage more offer completions with minimal risk of cannibalization.
Tiered
Tiered setting provides you more granular control of your currency exchange rate. With this tool, you can help close the gap between value in your offerwall currency vs in-app purchase in order to help incentivize users to complete offers without risk of cannibalization.Tiered setting best practices
- Implement a gradual reduction in payout amounts. This approach helps minimize currency inflation in your app.
- Award more rewards to users for completing high-value offers to motivate them.
- Offer currency at a slightly higher value than in-app purchases or match the value exactly.
Country
Country setting enables you to optimize revenue on a per-country basis. This enables you to increase offerwall conversions by awarding virtual currency at different exchange rates based on a user's country.Country setting best practices
- Set higher exchange rates for countries with high OW views but low conversions. This may mean you may not be offering enough value to the user.
- Normalize exchange rate between countries. The variation in purchasing power in different countries relative to the dollar may impact how users perceive offer incentives.
Custom Exchange Rates
Users value virtual currency provided by Offerwall differently based on where they are in gameplay. Mature users may already have a wealth of currency, while newer users need more currency but may have never converted an ad or haven't seen how easy it is. Custom Exchange Rates empower you to target these users with a different amount of virtual currency relative to the revenue you earn from an ad conversion.Custom Exchange Rates Configuration
You can find the Custom Exchange Rate settings in the Currency section of the Offerwall Plus.- Click “Custom” instead of the Default Exchange Rate.
- Enter your desired multiplier in the textbox.
Tiered Exchange Rates
Tiered exchange rate provides you more granular control of your currency exchange rate within the offerwall. With this tool, you can help close the gap between value in your offerwall currency vs in-app purchase in order to help incentivize users to complete offers without risk of cannibalization.How does it work?
In cumulative payout, the user reward amount is aggregated incrementally over each tier as each new value is added to the existing total. For example, if offer = $X which is within the 2nd tier. ((Tier 1 max offer value × Tier 1 multiplier) × Currency exchange) + (((Tier 2 max offer value − $X × Tier 2 multiplier)) × Currency exchange) = Total user reward for $X offerNote
The tiered exchange rate does not change how much revenue you will earn for each offer, but only how much your users will receive for completing offers based on the offer's value.
Example
Tiered Exchange Rates Configuration
In your Offerwall content, you will need to choose “Tiered” in Exchange Rate in the VC Reward section.
- You can have up to five tiers and as few as one.
- We will automatically set the initial range after you've added the first tier to eliminate the gap in ranges.
- If you would like everything beyond the last value to also apply to the final tier, leave that value blank, as shown in Tier 3 in the example screenshot.
- The exchange rate is a multiplier of your chosen currency's current currency conversion rate.
- You can input the multiplier to 0.
FAQ
Yes, each Offerwall Plus Content Card has its own exchange rate settings. This lets you use Tapjoy's powerful targeting capabilities to provide the appropriate custom exchange rate to a user cohort. We recommend using the “Copy to Create” functionality on your existing Offerwall Plus, then changing the custom exchange rate multiplier on the new content card.