Performance dashboard metrics reference
Learn about the metrics available in Tapjoy Monetization dashboard to analyze your app's ad performance.
Read time 4 minutesLast updated 7 months ago
Use the following Tapjoy Monetization dashboard metrics to assess performance. You can access these metrics in various locations on the dashboard, including the following pages from the left navigation menu:
- Overview
- Your app > App overview
- Your app > Placement
Note
Use the Reporting API to request these metrics for your Offerwall content. For more information, refer to Publisher Reporting Metrics.
Metrics
Metric | Description |
|---|---|
| Revenue | The total ad revenue earned from all apps, per app, or per placement, depending on the dashboard page. |
| OW Opens | Offerwall opens: the total number of times an offerwall is launched in your app. |
| eCPM | Effective cost per mille: the average ad revenue earned per 1000 OW Opens. |
| Conversions | The total number of times a unique user completed a billable event. |
| Avg DAU | Average daily active users (DAU): the average number of unique users who engage with your app in a 24-hour period. This is calculated by summing the daily active users in the selected timeframe and then dividing the total by the number of days. A DAU on multiple days is counted once per day. Timeframe: Monday to Wednesday DAU per day:
Total DAU: 60 + 50 + 40 = 150 Number of days: 3 Avg DAU: 150÷3 = 50 Note The DAU is accurate only if the Tapjoy SDK is initialized during your app’s launch. If the DAUs on the dashboard and in your own metric system don’t match, verify that the Tapjoy SDK is being initialized at app launch. |
| Avg DUV | Average daily unique views (DUV): the average number of unique users who view an offerwall in an app in a 24-hour period. This is calculated by summing the daily unique views in the selected timeframe and then dividing the total by the number of days. A unique viewer on multiple days is counted once per day. Timeframe: Monday to Wednesday DUV per day:
Total DUV: 40 + 30 + 20 = 90 Number of days: 3 Avg DUV: 90÷3 = 30 |
| Avg DUC | Average daily unique conversions (DUC): the average number of unique users who complete a billable event in a 24-hour period. This is calculated by summing the daily unique conversions in the selected timeframe and then dividing the total by the number of days. A unique conversion on multiple days is counted once per day per user. Timeframe: Monday to Wednesday DUC per day:
Total DUC: 30 + 20 + 10 = 60 Number of days: 3 Avg DUC: 60÷3 = 20 |
| DUV÷DAU | The engagement rate of daily active users: the proportion of DAU who viewed an offerwall in your app. This is calculated by dividing the number of DUV by the number of DAU. |
| DUC÷DUV | The conversion rate of daily active views: the proportion of DUV who complete a billable event. This is calculated by dividing the number of DUC by the number of DUV. |
| ARPDAU | Average revenue per daily active user: this is calculated by dividing the total revenue by the total number of DAU in the selected timeframe. A DAU on multiple days is counted once per day. Timeframe: Monday to Wednesday Revenue per day:
DAU per day:
Total revenue: 300+400+500 = $1200 Total DAU: 40+50+30 = 120 ARPDAU: 1200÷120 = $10 |
| ARPDUV | Average revenue per daily unique viewer: this is calculated by dividing the total revenue by the total number of DUV in the selected timeframe. A DUV on multiple days is counted once per day. Timeframe: Monday to Wednesday Revenue per day:
DUV per day:
Total revenue: 300+400+500 = $1200 Total DUV: 20+30+10 = 60 ARPDUV: 1200÷60 = $20 |