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Ad format references

Explore the different Unity Ads ad formats that you can display in your app.
Read time 2 minutesLast updated 4 hours ago
Use Unity Ads to serve a mix of engaging content to your players through Ad Units. Get to know the various content types, and learn how to deploy them in your monetization strategy.

Banner ads

Mobile app banner ad
 Banner ads appear in a designated screen location and fill to a specified size. Banners remain a consistent source of ad revenue within mobile ad spend. You can implement banner ads through Banner Ad Units or Placements.

Interstitial ads

Interstitial mobile ad
 Interstitial ads, also referred to as Display ads, are the basic full-screen interstitials that persist until the player dismisses them. These are most effectively implemented strategically at natural pauses or breaks, such as a load or level change. You can implement display ads through Rewarded and Interstitial Ad Units.

Playable ads

Mobile playable ad
 Playable ads are ad units that enable the player to engage with the ad content through interaction. You can implement playable ads through Rewarded and Interstitial Ad Units.

Rewarded video ads

Mobile video ad
 Video ads are the most common form of advertising. They create opportunities to implement rewarded ads, where players receive incentives for viewing the ad in its entirety. You can implement video ads through Rewarded and Interstitial Ad Units.