Ad units and placements
Learn about ad units and placements, how to create and manage them in the Unity Monetization Dashboard, and how to implement them in your app to optimize ad delivery and maximize revenue.
Read time 1 minuteLast updated a day ago
With Unity Ads, ad units and placements are the building blocks you start with in your project setup in the Unity Monetization Dashboard. Ad units designate the spot in your app to show ads, while a placement determines which ads are shown there to optimize revenue for your app. Learn more about ad units, placements, how they work based on your monetization setup, then create and manage them in the Monetization dashboard, before implementing them in your app code.
Note
Waterfall placements are being phased out. Starting July 23, 2026, you can no longer create new waterfall placements. Any placements not converted to bidding or archived by this date will no longer be editable, but will continue to serve ads.The recommended approach is to transition to in-app bidding placements before the deadline, as follows:
- If you use Unity Ads as your only ads provider, migrate from Unity Ads to LevelPlay.
- If you use Unity Ads as part of a mediation stack, set up Unity Ads as a bidder within your mediation platform. This method might require an app update depending on your mediation partner’s requirements for supporting Unity Ads bidding.
Topic | Description |
|---|---|
| Introduction to ad units and placements | Understand ad units, placements, and how they work in your monetization stack. |
| Create an ad unit and placement | Create an ad unit and placement based on either a bidding or waterfall setup. |
| Manage an ad unit or placement | Manage or archive an ad unit or placement. |
| Implement ad units and placements in your app | Integrate your ad units and placements into your app code following platform-specific developer integration guides. |
| Ad format references | Review the different ad formats you can implement in your app and the benefits of each. |
| Ad format settings references | Review the different ad format settings you can configure to tailor the user experience in your ads. |