Geo Collections

Create, manage, and modify Geo Collections in the Unity Ads Monetization dashboard to create custom groups of countries and target them in your advertising campaigns and projects.

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Last updated a day ago

Note

Waterfall placements are being phased out. Starting July 23, 2026, you can no longer create new waterfall placements. Any placements not converted to bidding or archived by this date will no longer be editable, but will continue to serve ads.The recommended approach is to transition to in-app bidding placements before the deadline, as follows:

If you use Unity Ads as your only ads provider, migrate from Unity Ads to LevelPlay.
If you use Unity Ads as part of a mediation stack, set up Unity Ads as a bidder within your mediation platform. This method might require an app update depending on your mediation partner’s requirements for supporting Unity Ads bidding.

In both cases, update your placement IDs to support bidding in the Unity Monetization Dashboard and your mediation setup.

Use the Geo Collections tool to create custom groups of countries to target in bulk. Geo Collections can be useful for setting up tiers of countries to use across multiple projects within your Organization, or for a collection of countries you use often for a given project. Geo Collections function like stamps, so edits made on the Geo Collection page do not propagate to the Placements they're applied to. You can update Geo Collections without affecting live line items. To access the Geo Collections tool from the Unity Monetization Dashboard, select Geo Collections in the secondary navigation menu.

Important

While you can create and manage Geo Collections within a project, changes apply to collections for the entire Organization.

Creating new Geo Collections

On the Geo Collections page, select Create Geo Collection to open the creation modal.
Enter a name for your collection (for example "Tier 1" or "EMEA") and the countries to include. Use the Country drop-down to bulk add countries by continent, expand continents to selectively include countries, or use the search bar to find specific countries.
After you have selected the countries to include, select Apply to close the drop-down.
Select Save to complete the creation flow.

Your new collection will display in the Geo Collections list.

Modifying Geo Collections

You can edit, duplicate, or delete existing Geo Collections. Note that modifying an existing Geo Collection does not impact any targets that you have already created by using that collection. After you update a Geo Collection, you can re-apply it to any targets you want to update in bulk. Alternatively, you can separately add individual countries to a target.

Edit

Select an existing Geo Collection's overflow icon to open the editing modal and then select Edit. You can edit the collection name or included countries.

Duplicate

To duplicate an existing Geo Collection, select its overflow icon and then select Duplicate. This saves time when creating new collections with minimal differences.

Delete

To delete an existing Geo Collection, select its overflow icon and then select Delete.

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