Waterfalls
Learn about mediation waterfalls, and how to create and manage them in the Unity Ads Monetization dashboard to optimize ad network ranking, fill rate, and ad revenue performance.
Read time 1 minuteLast updated 4 hours ago
Use waterfalls to create ranked line items for ad networks, which can improve fill rate and revenue. When ad requests go unfilled from the top waterfall line item, they stream down to the next level until the request is filled. Each placement can target specific eCPM and geo targets, so publishers can meet revenue goals without sacrificing fill rate.
