After you've developed your app, you can monetize and earn revenue from it by implementing different kinds of engaging mobile ads directly and strategically into it. Unity Ads provides the tools to serve a variety of engaging ad content to your app users through ad units and placements.

Ad units in Unity Ads designate specific spots in your app for ads, such as during level transitions or on app launch. Use placements to manage when and what types of ads are shown in these units.

You'll need to create an ad unit or placement in Unity Ads when you want to implement ads in any of the following ways:

Refer to Create an ad unit and placement for more information.

Ad units are a collection of settings for displaying ads at specific points in your app for monetization. These settings determine how ads are shown to users, as well as what type of ads are displayed. At a minimum, all ad units must be configured with the following information:

For bidding placements, Unity consolidates ad unit bidding data for streamlined reporting. This allows you to easily filter, track, and assess the progress and effectiveness of each ad unit.

Placements connect an ad unit from the Unity Monetization Dashboard to its specific settings and configurations, determining where and when your ads are displayed in your app to optimize revenue.

Bidding placements aim to achieve the highest eCPM (effective cost per mille) targets in your mediation stack. The eCPM represents the average revenue your project earns from advertisers for each thousand impressions.

These placements allow multiple ad networks and demand sources within a mediation tool to bid in real-time for the opportunity to show their ads in your app. This real-time competition among advertisers boosts your eCPM. Setting up bidding placements is straightforward and requires no manual target specifications.