Ad format settings references

Learn about Unity Ads ad format settings to configure and manage ad units based on your monetization strategy.

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The following provides a description of each ad format setting: Ad unit name: A descriptive identifier by which to recognize the Ad Unit in the dashboard. Ad format: Here are the various ad format templates:

Rewarded: Allow users to opt-in to viewing ads or promotions in exchange for incentives.
Interstitial: Show basic interstitial ads or promotional content. Users can skip the ad after a specified period of time.
Banner: Create a dedicated banner ad unit.

Status: Enabled ad units can request and display ads, while archived ad units cannot. By default, ad units are enabled. Ad types: The following list details the various creative formats the Ad Unit can display. Select all that apply.

Video ads are full-screen video advertisements.
Display ads are full-screen static images.
Playable ads are full-screen interactive advertisements.
Cross-Promo ads allow publishers to backfill their Ad Units with promotions for their own apps.
AR ads offer users a fully immersive and interactive experience, by incorporating digital content directly into their physical world.
Banner ads are only available for Banner Ad Units.

Muting: Enable this setting to mute audio by default when video creatives play. By default, ad units are not muted. These ad format settings can be updated individually per ad unit.

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