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Unity Ads User Acquisition

Campaigns

Attribution

Open User Acquisition dashboard

Unity Ads User Acquisition

App data

Learn about MMPs and how they enable you to pass engagement and post-install event data to Unity to power your ad campaigns.
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Introduction to app dataLearn about mobile measurement partners (MMPs) and how they enable you to pass engagement and post-install event data to Unity to power your ad campaigns.
Ad metricsLearn about ad metrics used for Unity Ads User Acquisition campaigns, including Starts, View, and Clicks.
Post-install event dataPass post-install event data from your app to Unity Ads to optimize user acquisition campaigns based on real user engagement, such as sessions, purchases, ad revenue, and level completions.