Add a single reward ad set

Prerequisites

• Determine the elements to include in your ad sets. For help with planning your ad sets, contact your account manager.
• Add an app engagement.
• Integrate the app engagement with your MMP.
• Create a CPE campaign.

Add an ad set to your campaign

1. From the left menu, select Campaigns and find the CPE campaign to add ad sets to.
2. Select + Add New Ad Set.

Enter ad set metadata

1. Define the Ad Set Name to identify your ad set in the dashboard.
2. Keep the default Name Suffix as CPE. This default suffix is the recommended best practice because the Tapjoy Offerwall team uses it for CPE campaign management.

Configure budgeting

1. Select Single reward as the Reward Type.
2. To set up the ROAS Target, select the optimization window from the dropdown and enter a percentage.
   For example, a D3 ROAS Target of 90% means you expect to achieve 90% return on ad spend (ROAS) three days after the user installs the app.
3. To set different bids based on the publisher app that shows your offer, turn on the Per App Bid toggle.
4. If you turn on the Per App Bid toggle, go to step 5. Otherwise, enter the Bid amount.
5. If you turn on the Per App Bid toggle, set up the event bids for each publisher app either manually or with a CSV file.

Default bids apply to publisher apps not included in your list. In the following example, Default is set to $5, and MyTapjoy to $10. This setup means that if a user completes your events after encountering them in the MyTapjoy, you pay $10. For all other publisher apps not on the list, you pay $5.

6. In the Daily Budget field, enter how much the campaign can spend each day.
7. In the Lifetime Budget field, enter how much the campaign can spend overall.
8. In the Lifetime Conversion Cap field, enter the maximum number of times that users can complete the event in this ad set.

Configure targeting

Configure device targeting

1. Select which Device Type to target with your ad set.
2. Select which OS Versions to target with your ad set.
3. To show the ad set on devices connected only to Wi‑Fi, turn on the Wi‑Fi Only toggle.
4. To target specific Android device models, select Show Advanced. From the Device Model dropdown list, select Selected by Model Name and then the desired models.

Configure user targeting

1. Select the Location of users who will be shown the ad set.
2. If you’ve selected a Location option other than All Available Regions, follow the steps based on the selected option. Otherwise, go to step 3.
   Region/CountryDMA (US only)Radius
   Select or enter the desired countries and regions.
3. Select the Age Rating that matches your app’s rating in its app store.
4. Select the Language to show the offer only to users whose preferred device language matches your language selection(s).

Configure tracking

1. Next to Attribution Tracking Link, do one of the following:
   • If the ad set is integrated with an MMP, select Client-side Click.
   • If the ad set isn’t integrated with an MMP, or you’re using an SDK to send attribution data directly to Offerwall, select None.
2. If you select Client-side Click, follow these steps to enter the Override Destination URL.
   1. From your MMP dashboard, find and copy the attribution tracking link. All MMPs pre-populate this link with the required parameters and the Offerwall click macros needed to track clicks. For more information on integration and attribution URLs, refer to your specific MMP documentation:
      • Adjust
      • Appsflyer
      • Singular
   2. Select the Override Destination text box to open the Third Party Attribution (TPAT) Editor dialog.
   3. Paste the link. The dialog prompts you with any necessary fixes before you can select Save.
   注

   The Pixel URL fields are not relevant to app campaigns and can be left blank.
3. Optional: Enter the Attribution Window in days.

Configure Offerwall creatives

Enter creative basic information

1. Add a Name to the creative to label the instructions for this ad set. This name is visible only internally.
2. Select a Language in which the text content of the creative will be shown to users.

Configure offer appearance on the Offerwall

1. To set the App Icon that will be shown in the offerwall, select one of the following options:
   • Use Default App Icon: Tapjoy uses the app icon displayed in the Apple Store and Google Play Store.
   • Override App Icon: Tapjoy uses the image you upload instead of the icon displayed in the Apple Store and Google Play Store.
2. Enter an offer title in the Headline field.
3. Upload a landscape-format Hero Image to optimize offer visibility in recommended modules like PlayTab.
4. Optional: Show an animated GIF of your app’s gameplay on the Offerwall. To add a GIF, follow these steps:
   1. Select Hide Advanced.
   2. Enable the Animated GIF App Icon toggle.
   3. Upload two GIFs that meet the requirements specified in the UI.

Configure the offer instructions

Specify the traffic split

Add notes

• Allowlist and blocklist of publisher apps to control where your offer appears. You can either enter the ID or name of an active ad set that uses the same lists, or enter specific publisher app App IDs or Bundle IDs.
• A minimum or maximum click-to-conversion time (CTCT).
• Estimated time for a user to complete the first event to speed up internal testing.