Cross promotion best practices
Maximize cross‑promotion monetization by enabling the bidder across apps and ad units, setting CPM‑based waterfall sorting, using multiple bidders, and applying CPM tiers effectively for daily-active apps.
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重要
Effective April 30, 2026, LevelPlay cross promotion will be deprecated. If you want to continue buying your own inventory, you can transition to using Source Level Bidding campaigns on Unity Ads. Contact your account manager to obtain the required source app IDs for this setup.
- Activate cross promotion for your apps with more than 10,000 daily active users (DAU), and more than 20,000 daily impressions per ad unit
- Add the cross promotion bidder to all apps, ad units and groups. This will allow your cross promotion demand to deliver on all geos
- Use the Sort by CPM waterfall tier type to ensure the non-bidding instances are sorted in descending order, according to eCPM
- Use multiple bidding networks in your monetization strategy. When more than one bidder participates in the auction, performance is expected to be stronger. Add all of the available bidders wherever possible.